Senior Social Media Manager

SILVERIC; Secunderabad; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Divine Leaf by SILVERIC in Secunderabad, Hyderabad is seeking a Senior Social Media Manager to shape strategy, content, and organic growth beyond posting.

You will own social media strategy, content research, ideation, planning, scripting, publishing and performance analysis, collaborating with the Creative Director and content creators to move ideas from concept to execution. This role emphasizes storytelling, data-driven insights and cross-platform growth on Instagram, Facebook and YouTube.

Qualifications

• 2–3 years of relevant social media management experience.
• Strong understanding of Instagram, Facebook and YouTube.
• Excellent content research, ideation and storytelling skills.
• Ability to write engaging scripts and captions.
• Understanding of social media analytics and performance metrics.
• Strong planning, coordination and communication skills.
• Ability to manage multiple content projects simultaneously.
• Familiarity with Meta Business Suite, Canva, Google Sheets and social media scheduling tools.

Responsibilities

• Develop and execute monthly and weekly social media strategies.
• Build platform-specific strategies for Instagram, Facebook and YouTube.
• Identify content opportunities relevant to our brand, audience and products.
• Develop strategies for brand awareness, engagement, community building and organic growth.
• Research trending formats, competitor activities, audience interests and viral content.
• Generate original ideas for Reels, carousels, stories and campaigns.
• Develop strong hooks, storytelling angles and creative concepts.
• Convert product features and brand messages into engaging content ideas.
• Prepare and maintain monthly content calendars.
• Write and review Reel scripts, captions, creative briefs and story concepts.
• Plan content requirements in advance and coordinate with creators and the production team.
• Ensure scripts and briefs are ready before scheduled shoot dates.
• Coordinate with the Creative Director, content creators, cinematographers and editors.
• Assign and track content-related tasks within the approved workflow.
• Ensure every planned piece of content moves from ideation to scripting, shooting, editing and publishing.
• Maintain the content pipeline and avoid last-minute production requirements.
• Manage publishing schedules across social media platforms.
• Ensure captions, hashtags, tags, thumbnails and other publishing elements are properly prepared.
• Monitor comments, engagement and audience interactions.
• Coordinate with the customer support team when customer queries require follow-up.
• Track reach, views, engagement, shares, saves, profile visits and follower growth.
• Identify high-performing content formats and topics.
• Analyse underperforming content and recommend improvements.
• Prepare weekly and monthly social media performance reports.
• Use insights and data to improve the next content cycle.
• Coordinate social media execution for product launches, festive campaigns and brand campaigns.
• Work with the Creative Director to translate campaign objectives into content plans.
• Coordinate influencer and UGC content requirements where applicable.
• Track campaign content delivery and performance.

Skills

Social media management

Instagram

Facebook

YouTube

Storytelling

Script writing

Analytics

Content planning

Coordination

Meta Business Suite

Tools

Meta Business Suite

Canva

Google Sheets

Scheduling tools

Job description

Divine Leaf by SILVERIC is a premium spiritual and devotional gifting brand focused on creating meaningful spiritual products and experiences. We aim to bring India's spiritual traditions, devotion and cultural heritage closer to people through thoughtfully curated products and meaningful gifting experiences.

We are building a strong digital-first brand and are looking for a strategic and execution-oriented Senior Social Media Manager to lead our social media presence, content strategy and organic growth.

About the Role

This is not just a social media posting role. We are looking for someone who understands content beyond creating Reels and writing captions.

You will take ownership of social media strategy, content research, ideation, planning, scripting, publishing and performance analysis. You will work closely with our Creative Director and coordinate with content creators, cinematographers and editors to ensure that ideas move from concept to execution.

Key Responsibilities

Develop and execute monthly and weekly social media strategies.

Build platform-specific strategies for Instagram, Facebook and YouTube.

Identify content opportunities relevant to our brand, audience and products.

Develop strategies for brand awareness, engagement, community building and organic growth.

2. Content Research & Ideation

Research trending formats, competitor activities, audience interests and viral content.

Generate original ideas for Reels, carousels, stories and campaigns.

Develop strong hooks, storytelling angles and creative concepts.

Convert product features and brand messages into engaging content ideas.

3. Content Planning & Scripting

Prepare and maintain monthly content calendars.

Write and review Reel scripts, captions, creative briefs and story concepts.

Plan content requirements in advance and coordinate with creators and the production team.

Ensure scripts and briefs are ready before scheduled shoot dates.

4. Team Coordination

Coordinate with the Creative Director, content creators, cinematographers and editors.

Assign and track content-related tasks within the approved workflow.

Ensure every planned piece of content moves from ideation to scripting, shooting, editing and publishing.

Maintain the content pipeline and avoid last-minute production requirements.

5. Publishing & Community Management

Manage publishing schedules across social media platforms.

Ensure captions, hashtags, tags, thumbnails and other publishing elements are properly prepared.

Monitor comments, engagement and audience interactions.

Coordinate with the customer support team when customer queries require follow-up.

6. Performance Analysis

Track reach, views, engagement, shares, saves, profile visits and follower growth.

Identify high-performing content formats and topics.

Analyse underperforming content and recommend improvements.

Prepare weekly and monthly social media performance reports.

Use insights and data to improve the next content cycle.

7. Campaign Execution

Coordinate social media execution for product launches, festive campaigns and brand campaigns.

Work with the Creative Director to translate campaign objectives into content plans.

Coordinate influencer and UGC content requirements where applicable.

Track campaign content delivery and performance.

Requirements

Must Have

2–3 years of relevant social media management experience.

Strong understanding of Instagram, Facebook and YouTube.

Excellent content research, ideation and storytelling skills.

Ability to write engaging scripts and captions.

Understanding of social media analytics and performance metrics.

Strong planning, coordination and communication skills.

Ability to manage multiple content projects simultaneously.

Familiarity with Meta Business Suite, Canva, Google Sheets and social media scheduling tools.

Good to Have

Experience managing a D2C, e-commerce, lifestyle or consumer brand.

Experience working with content creators, videographers and editors.

Understanding of influencer marketing and UGC.

A portfolio demonstrating actual social media growth and content performance.

What We Expect From You

Consistency and quality in content calendars.

Timely delivery of scripts, briefs and content plans.

Strong content ideas backed by research.

Effective coordination across the content production pipeline.

Ability to analyse performance and implement improvements.

Ownership, accountability and independent execution.

Compensation

Salary will be offered based on the candidate's skills, experience and overall suitability for the role.

Note: This is a full-time, on-site position based in Secunderabad, Hyderabad.