Executive - Social Media

Holiday Tribe; Gurugram District; On-site; INR 450,000 - 800,000; Full time

Job summary

Holiday Tribe in Gurgaon is seeking an energetic Executive / Senior Executive to manage day-to-day organic social media, content operations, and campaign execution. You will turn briefs into high-performing posts, coordinate assets, and track deliverables for tourism board partnerships.

You’ll work with in-house designers and copywriters to maintain the editorial voice, publish regularly across Instagram, YouTube, and LinkedIn, and help grow our authentic travel brand through creative campaigns.

Qualifications

• 1–3 years of hands-on experience managing organic social media channels.
• Strong understanding of Instagram features: Reels, Carousels, Stories.
• Awareness of YouTube formats: Shorts and long-form content.

Responsibilities

• Day-to-Day Social Media Operations & Execution across multiple platforms.
• Maintain and execute a multi-channel content calendar.
• Coordinate assets with designers, video editors, and copywriters.
• Track deliverables for tourism board partnerships and post-campaign reports.
• Monitor trends and propose quick-turnaround reel/story concepts.

Skills

Instagram Reels

YouTube Shorts

Project tracking

Visual storytelling

Copywriting

Tools

Meta Business Suite

Later

CapCut

Premiere

Figma

Job description

Job Description

Executive / Senior Executive – Social Media & Brand Marketing

Location

Gurgaon (On-site)

Experience

1–3 years

About Holiday Tribe

Holiday Tribe is redefining travel planning by pairing AI-powered personalization with seasoned human expertise. From initial wanderlust and itinerary design to booking and on-ground discovery, we build travel experiences that are seamless, authentic, and inspiring. Alongside our product, we partner closely with global tourism boards and premier hospitality brands to create visually compelling storytelling and high-impact marketing initiatives.

Role Overview

We are looking for an energetic, detail-oriented Executive / Senior Executive to run day-to-day organic social media, content operations, and campaign execution.

In this role, you will be the operational engine behind Holiday Tribe’s social presence; turning creative briefs into high-performing posts, coordinating visual and video assets, tracking deliverables for tourism board partnerships, and engaging our community across platforms.

Key Responsibilities

• Day-to-Day Social Media Operations & Execution
• Maintain and execute the multi-channel content calendar across Instagram, YouTube, LinkedIn, and emerging platforms.
• Suggest engaging, on-brand copy, captions, and platform-native hooks aligned with Holiday Tribe’s editorial voice.
• Drive daily publishing workflows, asset scheduling, and community engagement (responding to comments, DMs, and reviews).
• Keep an active pulse on trending audios, viral formats, and travel content trends to propose quick-turnaround reel and story concepts.
• Creative Pipeline & Cross-Functional Coordination
• Collaborate closely with in-house designers, video editors, and copywriters to ensure creative briefs are clear and assets are delivered on time.
• Provide clear creative inputs, source references, and review first cuts/drafts for visual alignment before final sign-off.
• Coordinate performance creative requirements and support ad-hoc marketing collaterals as needed.
• Partner & Tourism Board Deliverable Tracking
• Serve as the day-to-day execution support for tourism board and brand collaboration campaigns.
• Maintain real-time trackers for organic deliverables, posting timelines, and partner tag guidelines.
• Collate campaign assets, screenshots, and preliminary engagement data for post-campaign partner reports.
• Analytics, Tracking & Reporting
• Track weekly and monthly social performance metrics (reach, engagement, saves, follower growth, watch time).
• Maintain clean performance dashboards to identify what content formats and destination angles are performing best.
• Assist in benchmarking competitor social channels and industry best practices to uncover growth opportunities.

What We’re Looking For

• 1–3 years of hands-on experience managing organic social media channels, preferably for a travel, lifestyle, D2C, or creative agency brand.
• Platform native: Strong, intuitive understanding of Instagram (Reels, Carousels, Stories), YouTube formats (Shorts & long-form)
• Execution rigor: Strong organizational and project tracking habits; comfortable managing multiple deadlines and asset pipelines simultaneously.
• Visual & copy sensibility: A sharp eye for clean aesthetics, typography, and engaging storytelling, with solid written communication skills.
• Proactive mindset: High ownership, quick learner, and eager to experiment with new content formats.

Good to Have

• Basic editing/design tool proficiency (Canva, CapCut, Premiere, or basic Figma) for agile story/reel iterations.
• Prior exposure to creator/influencer outreach and coordination.
• Familiarity with social scheduling and listening platforms (Meta Business Suite, Later, etc.).

Why Join Holiday Tribe

• Hands-on exposure to high-profile global tourism boards and luxury hospitality campaigns.
• Clear opportunities to learn, grow, and take on end-to-end creative campaigns.
• A fast-paced startup culture where your creative ideas make it to feed quickly without layers of red tape.