Social Media & Content Executive

Futuristic Mobility; Pune District; On-site; INR 350,000 - 500,000; Full time

Job summary

Yuvwaa Speed, operated by Futuristic Mobility Private Limited, invites a creative Social Media & Content Executive to join our Marketing team in Pune. You will research content opportunities, develop creative ideas, write engaging scripts and captions, and plan social media calendars while measuring content performance.

The ideal candidate has strong writing skills, a knack for trends, and the ability to craft content that aligns with our brand identity and marketing objectives.

Qualifications

• Graduate in any discipline; preferred Mass Communication/Journalism/Marketing.
• Degree or certification in Mass Communication, Journalism, English or Digital Marketing preferred.
• Strong writing skills and ability to develop content ideas.

Responsibilities

• Research industry trends and audience interests.
• Ideate platform-specific content concepts.
• Write reels scripts, captions, hooks.
• Plan social media content calendars.
• Identify trending topics and hashtags.
• Collaborate with production team to create visual content.
• Maintain brand voice across platforms.
• Track content performance and engagement.
• Analyse competitor activities.
• Recommend improvements based on insights.

Skills

Content writing

Creative thinking

Social media awareness

Scriptwriting

Hooks & captions

Analytics basics

English writing

Deadline management

Education

Bachelor's degree

Mass communication / Journalism / English / Marketing

Job description

01 About the Company

Yuvwaa Speed, operated by Futuristic Mobility Private Limited, operates in the electric mobility space, supporting mobility solutions for delivery partners and related operations. The company focuses on enabling efficient and accessible mobility through electric vehicles and supporting operational services.

COMPANY WEBSITE

https://share.google/fbeqfVhTQC3smcRBX

02 About the Role

We are looking for a creative, research-oriented and enthusiastic Social Media & Content Executive to join our Marketing team.

The candidate will be responsible for researching content opportunities, developing creative ideas, writing engaging scripts and captions, planning social media calendars and tracking content performance.

The ideal candidate should have strong writing skills, creative thinking, an understanding of social media trends and the ability to develop relevant content that aligns with the company's brand identity and marketing objectives.

03 Key Responsibilities

1. 1 Research industry trends, competitors, audience interests and relevant content opportunities.
2. 2 Ideate and develop engaging, platform-specific content concepts for social media channels.
3. 3 Write compelling Reel scripts, captions, hooks, headlines and creative briefs.
4. 4 Plan, prepare and manage social media content calendars.
5. 5 Identify trending topics, formats, hashtags and content opportunities relevant to the brand.
6. 6 Collaborate with the creative production team to convert content ideas into engaging visual content.
7. 7 Ensure consistency in brand communication, tone of voice and messaging across platforms.
8. 8 Track content performance and engagement metrics, including reach, impressions, shares, saves and interactions.
9. 9 Analyse competitor activities and identify opportunities to improve content strategy.
10. 10 Recommend content improvements based on performance insights, audience behaviour and emerging trends.

04 Educational Qualifications

• Graduate in any discipline.
• Candidates with a degree or certification in Mass Communication, Journalism, English, Marketing, Advertising or Digital Media will be preferred.

05 Required Skills

• Strong content writing, storytelling and copywriting skills.
• Creative thinking, content ideation and research capabilities.
• Understanding of social media platforms, trends and audience behaviour.
• Scriptwriting skills with an understanding of Reels and short-form video content.
• Ability to write engaging hooks, captions and platform-specific content.
• Basic knowledge of content analytics, performance metrics and competitor analysis.
• Good command of written English.
• Ability to communicate ideas clearly and work within deadlines.

06 Good-to-Have Skills

• Understanding of SEO, keywords and social media discoverability.
• Familiarity with AI tools for content research, ideation and writing assistance.
• Experience with social media scheduling and analytics tools.
• Understanding of brand positioning, tone of voice and visual communication.
• Basic knowledge of Instagram, Facebook, LinkedIn and YouTube marketing.
• Familiarity with content planning tools and spreadsheets.

07 Experience

• 0.51 year of relevant experience.
• Freshers with strong writing skills and creative thinking are encouraged to apply.
• Candidates with internships, freelance projects, personal content pages or academic projects may also be considered.

08 Languages Required

English

Hindi

Marathi (optional)

Kannada (optional)

Strong written English is essential. Knowledge of regional languages will be an added advantage for developing localised content.

09 Work Requirements

• The position is based in Pune, Maharashtra.
• The role primarily involves content research, ideation, writing, planning and performance analysis.
• The candidate should be comfortable coordinating with the creative production and marketing teams.
• Flexibility may be required depending on campaign requirements and content deadlines.

10 Selection Process

1

HR Screening: Initial discussion to assess communication, writing ability, interest in content creation and role suitability.

2

Technical Interview: Evaluation of content knowledge, social media understanding, research capabilities and creative thinking.

3

Written Assignment: Assessment of writing, storytelling, caption development and content ideation.

4

Practical Test: Development of sample Reel scripts, content ideas and a basic social media calendar.

5

Final Interview: Discussion with the Marketing Strategist and/or CMO to evaluate creativity, brand understanding and overall suitability.

6

Final HR Discussion: Compensation alignment, availability, documentation and offer discussion.

12 Candidate Expectations

We are looking for someone who:

• Has a natural flair for writing and storytelling.
• Can convert basic ideas into engaging content.
• Understands social media trends and audience engagement.
• Demonstrates curiosity, creativity and strong research skills.
• Can develop content ideas independently.
• Takes ownership of assigned work and meets deadlines.
• Is open to feedback and continuously willing to improve.