Social Media Specialist - Au

Pattern Technologies; Pune District; On-site; INR 420,000 - 660,000; Full time

Job summary

Pattern Technologies in Pune, Maharashtra seeks a Social Media Assistant to support paid social and community management across client channels. You will execute campaigns with a detail-oriented approach and coordinate with the social team to scale performance while maintaining high standards.

The ideal candidate has 2–5 years in social media marketing, strong communication skills, and experience with Meta, TikTok, Pinterest, and Reddit ads, plus familiarity with analytics and Looker Studio.

Qualifications

• 2-5 years total experience in social media marketing.
• Minimum 2-3 years hands-on paid social and paid search, preferably in an ecommerce agency.
• Degree in Marketing, Communications or Social Media preferred.
• Proficiency with Meta, TikTok, Pinterest and Reddit ads.
• Experience with analytics tools and reporting.

Responsibilities

• Execute and optimise paid social campaigns across multiple platforms.
• Track budgets, KPIs and results; report performance and insights.
• Collaborate with social team to ensure error-free campaigns.
• Monitor client social channels and engage with the online community.
• Schedule content and assist with community management.

Skills

Paid social

Paid search

Agency ecommerce

Communication skills

Education

Marketing / Communications / Social Media degree

Tools

Meta Ads Manager

TikTok Ads

Pinterest Ads

Reddit Ads

Looker Studio

Zendesk

Google Analytics

Job description

Job Summary

In this role, the Social Media Assistant will work with the wider social team to provide their subject matter expertise in paid social and assist in community management across our client s social channels. The Social Media Assistant will execute tasks to the highest standard and manage the execution of manual day-to-day tasks for clients. They are a proactive self-starter who gets the job done with exceptional attention to detail, communication and planning skills. The ideal candidate will have experience working in performance marketing and executing paid social campaigns across different platforms and also has past experience in community management. They must be a self-starter with exceptional time management skills, be an excellent communicator and thrive in a fast-paced environment. We re seeking a reliable team player with the ability to work autonomously when needed and they must have a keen eye for detail.

Responsibilities

Paid Social Responsibilities

• Execution and optimisation of paid social media activity across platforms such as Facebook Ads Manager, Pinterest and TikTok.
• Budget and KPI/results tracking.
• Ensure deadlines and task delivery are met with exceptional standards.
• Monitoring campaign performance and looking for opportunities to scale and improve performance.
• Reporting on campaign performance and making recommendations on how to improve.
• Work closely with Pattern sSocialteam to ensure campaigns are executed to the highest standard with no errors

Community Management responsibilities

• Monitor client social media channels (Facebook, Twitter, Instagram, LinkedIn, YouTube, Google Maps etc) for conversations related to our brand, products, and industry trends.
• Respondpromptly to comments, messages, and inquiries in a professional and friendly manner.
• Cultivate and nurture relationships with our online community to build trust and loyalty.
• Assist with scheduling social media content that resonates with our audience.

Skills and qualifications

• Total experience of 2-5 years with a Minimum of 2-3 years experience in a hands-on Paid social & Paid search, preferably within an agency based on Ecommerce
• Marketing, Communications and/or Social Media University graduate
• Proficient in various social media ad managers including META, TikTok, Pinterest, Reddit
• Atleast 2-4 years experience in a paid social or performance marketing role and experience in community management.
• Experience executing and managing paid social campaigns.
• Experience with third-party social media scheduling and analytical tools.
• Proven experience in social media management and/or community management.
• Excellent written and verbal communication skills.
• Strong understanding of social media platforms and their respective audiences.
• Ability to work independently and as part of a team in a fast-paced environment.
• Knowledge of social media analytics tools is a plus.
• Experience with Google Suite & Google Analytics, and data interpretation.
• Experience with Looker Studio and Zendesk.

Desired Traits & Competencies

• Attention to detail - doesnotletimportant details slip through the cracks or derail a project
• Analytical skills - able to structure and process qualitative or quantitative data and draw insightful conclusions from it. Exhibits a probing mind and achieves penetrating insights.
• Efficiency - able to produce significant output with minimal wasted effort
• Proactivity - acts without being told whatto do and brings new ideas to the company
• Intelligence - learns quickly and demonstrates an ability to quickly and proficiently understand and absorb new information
• Flexibility/adaptability - adjust quickly to changing priorities and conditions and copes effectively with complexity and change
• Enthusiasm - Exhibits passion and excitement over work and has a can-do attitude
• Communication - Speaks and writes clearly and articulately without being overly verbose or talkative. Maintains this standard in all forms of written communication, including email.
• Teamwork - reaches outto all peers and cooperates with supervisors to establish an overall collaborative working relationship
• Organisation & planning - plans, organises, schedules and budgets in an efficient, productive manner. Focuses on key priorities.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.