Social Media Specialist

Ferns N Petals; Gurugram District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Ferns N Petals (FNP) in Gurugram, Haryana, is hiring an Assistant Manager Social Media Marketing to lead campaigns across Instagram, Facebook and YouTube. You will shape content strategies, calendars, and brand storytelling that align with gifting-focused campaigns and seasonal events.

We expect 3–6 years of hands-on social media experience, strong copywriting, analytics skills, and the ability to collaborate with designers, influencers and internal teams to drive audience growth and business

Qualifications

• Bachelor's degree in Marketing or related field.
• 3–6 years of hands-on social media marketing experience.
• Experience managing social media accounts for consumer brands, lifestyle brands, D2C businesses, e-commerce companies, or agencies.
• Strong understanding of Instagram, Facebook, YouTube, and emerging social media platforms.
• Experience in developing content calendars, managing campaigns, and coordinating creative production.
• Excellent copywriting, storytelling, and creative ideation skills.
• Strong understanding of social media analytics, engagement metrics, and campaign performance measurement.

Responsibilities

• Plan and execute social media campaigns aligned with brand objectives.
• Develop monthly content calendars and brand storytelling.
• Create engaging content formats (Reels, carousels, stories).
• Collaborate with designers, photographers, copywriters, and internal marketing teams.
• Monitor engagement and optimize campaigns using analytics.
• Coordinate with influencer teams for creator-led content.

Skills

Social media marketing

Content creation

Campaign management

Copywriting

Analytics

Influencer collaboration

Canva

Brand storytelling

Project coordination

Education

Bachelor's degree in Marketing, Mass Communication, Advertising, Journalism, or a related field

Tools

Meta Business Suite

Sprout Social

Hootsuite

Canva

Job description

Job Description: Assistant Manager Social Media Marketing

Company: Ferns N Petals (FNP)
Department: Marketing
Location: Gurugram, Haryana
Experience: 3-6 Years
Employment Type: Full-time

About FNP

Ferns N Petals (FNP) is a leading gifting and celebration brand, offering flowers, cakes, personalized gifts, and curated products for every occasion. With a strong digital presence and a diverse consumer base, FNP focuses on creating memorable gifting experiences through innovative products, engaging content, and impactful brand campaigns.

Role Overview

We are looking for a creative, strategic, and execution-oriented Social Media Marketing professional to strengthen FNP's social media presence and drive audience engagement through compelling content and innovative campaigns.

The candidate will be responsible for planning and executing social media campaigns, developing content strategies, identifying emerging trends, and creating engaging brand narratives across platforms such as Instagram, Facebook, YouTube, and other relevant digital channels.

The ideal candidate should combine creativity with a data-driven approach and understand how to translate social media engagement into brand awareness, audience growth, and business impact.

Key Responsibilities

1. Social Media Strategy & Campaign Management

• Develop and execute social media strategies aligned with FNP's brand objectives, marketing priorities, and business goals.
• Plan and manage social media campaigns for key occasions, including Valentine's Day, Mother's Day, Raksha Bandhan, Diwali, Christmas, birthdays, anniversaries, and other gifting-led events.
• Drive campaigns around flowers, cakes, personalised gifts, celebrations, and seasonal product launches.
• Develop monthly content calendars covering campaigns, brand storytelling, product promotions, trends, and engagement initiatives.
• Manage end-to-end campaign execution, from ideation and briefing to publishing, performance tracking, and optimisation.
• Ensure consistency in brand voice, visual identity, and messaging across social media platforms.

2. Content Creation & Creative Development

• Conceptualise engaging content formats, including Instagram Reels, short-form videos, carousels, stories, static posts, and interactive content.
• Develop creative ideas and content narratives that resonate with target audiences and reflect FNP's brand personality.
• Write engaging captions, social media copy, hooks, calls to action, and campaign messaging.
• Collaborate with designers, video editors, photographers, copywriters, and internal marketing teams to produce high-quality content.
• Create compelling product-led content that showcases gifting experiences, product benefits, and occasion-based solutions.
• Identify opportunities to leverage user-generated content, influencer content, and customer stories.

3. Trends, Community & Audience Engagement

• Stay updated on social media trends, viral formats, platform updates, and evolving consumer behaviour.
• Identify relevant trends and translate them into timely, brand-appropriate content opportunities.
• Monitor comments, messages, mentions, and audience conversations to strengthen community engagement.
• Develop interactive initiatives such as polls, contests, giveaways, and engagement-led campaigns.
• Explore opportunities to increase organic reach, followers, engagement rates, and brand visibility.
• Monitor competitor activity and social media best practices to identify opportunities for differentiation.

4. Influencer & Integrated Campaign Collaboration

• Collaborate with influencer marketing teams on creator-led content, campaign briefs, and social media amplification.
• Coordinate with brand, performance marketing, category, and e-commerce teams to ensure integrated campaign execution.
• Support product launches, festive campaigns, promotional activities, and brand partnerships.
• Ensure social media campaigns align with broader marketing initiatives and commercial priorities.

5. Performance Tracking & Optimisation

• Track and analyse key performance indicators, including reach, impressions, engagement rate, video views, shares, saves, follower growth, and website traffic.
• Prepare regular social media performance reports and provide actionable insights.
• Identify high-performing content formats and recommend improvements to content strategy.
• Conduct experiments with creative formats, content hooks, posting schedules, and messaging to improve performance.
• Use platform analytics and social media management tools to measure campaign effectiveness.
• Evaluate campaign performance against defined objectives and recommend data-backed improvements.

Required Qualifications & Experience

• Bachelor's degree in Marketing, Mass Communication, Advertising, Journalism, or a related field.
• 3-6 years of hands-on experience in social media marketing, content creation, and digital campaign management.
• Demonstrated experience managing social media accounts for consumer brands, lifestyle brands, D2C businesses, e-commerce companies, or agencies.
• Strong understanding of Instagram, Facebook, YouTube, and emerging social media platforms.
• Experience in developing content calendars, managing campaigns, and coordinating creative production.
• Excellent copywriting, storytelling, and creative ideation skills.
• Strong understanding of social media analytics, engagement metrics, and campaign performance measurement.
• Familiarity with social media management and analytics tools such as Meta Business Suite, Sprout Social, Hootsuite, or equivalent platforms.
• Working knowledge of Canva and/or creative collaboration tools is an advantage.
• Ability to manage multiple campaigns simultaneously and deliver within tight timelines.

Preferred Candidate Profile

• Experience working with gifting, lifestyle, fashion, beauty, food, retail, or other consumer-focused brands.
• Strong understanding of occasion-led marketing, consumer behaviour, and cultural trends.
• A creative thinker who can turn everyday trends and consumer insights into engaging brand content.
• Comfortable working in a fast-paced environment with multiple campaigns and seasonal priorities.
• Strong coordination and stakeholder-management skills.
• A portfolio showcasing social media campaigns, content concepts, and measurable results is preferred.

Key Performance Indicators (KPIs)

• Growth in organic reach, followers, and audience engagement.
• Quality, consistency, and timeliness of social media content.
• Performance of social media campaigns against defined objectives.
• Growth in video views, shares, saves, and meaningful audience interactions.
• Effectiveness of occasion-led campaigns and creative initiatives.
• Improvement in content performance through testing and analytics.
• Contribution to brand awareness, website traffic, and business objectives where measurable.

If you are passionate about social media, creative storytelling, and building campaigns that connect with consumers, we would love to hear from you.