Social Media - Podcast

Drishti Group; New Delhi; On-site; INR 500,000 - 900,000; Full time

Job summary

Drishti Group is seeking a creative Social Media Manager to oversee podcast and digital content across Instagram, YouTube, Facebook, LinkedIn and X. You will develop strategies, plan a monthly content calendar, craft captions and promotional content, and coordinate with video editors and researchers to produce engaging podcast-related material.

You will monitor performance, analyze insights, and stay ahead of trends to grow audience and engagement.

Qualifications

• 2–5 years of experience in social media management.
• Experience with podcasts, digital media, or content production.
• Strong knowledge of Instagram, YouTube and other platforms.
• Experience in content calendars and audience engagement.
• Knowledge of analytics and performance tracking.
• Excellent copywriting and coordination skills.
• Creative thinking with an understanding of digital content trends.

Responsibilities

• Manage and grow social media platforms such as Instagram, YouTube, Facebook, LinkedIn and X.
• Develop and execute social media strategies to promote podcast episodes and digital content.
• Plan and maintain a monthly social media content calendar.
• Create engaging captions, posts, reels, stories and promotional content.
• Coordinate with video editors and content researchers to develop engaging podcast-related content.
• Identify trending topics, hashtags, audio formats and social media trends relevant to the podcast industry.
• Promote podcast episodes through short-form videos, teasers, highlights and audience engagement campaigns.
• Monitor social media performance, reach, impressions, engagement and follower growth.
• Analyse social media insights and prepare performance reports.
• Stay updated with the latest social media trends and platform algorithms.

Skills

Social media management

Content planning

Audience engagement

Copywriting

Analytics & reporting

Video content basics

Tools

Canva

Job description

Job Summary

We are looking for a creative and result-oriented Social Media with experience in managing social media platforms, particularly for podcasts and digital content. The candidate will be responsible for developing social media strategies, managing online communities, promoting podcast episodes, and increasing audience engagement across various platforms.

Key Responsibilities

• Manage and grow social media platforms such as Instagram, YouTube, Facebook, LinkedIn and X.

• Develop and execute social media strategies to promote podcast episodes and digital content.

• Plan and maintain a monthly social media content calendar.

• Create engaging captions, posts, reels, stories and promotional content.

• Coordinate with video editors and content researchers to develop engaging podcast-related content.

• Identify trending topics, hashtags, audio formats and social media trends relevant to the podcast industry.

• Promote podcast episodes through short-form videos, teasers, highlights and audience engagement campaigns.

• Monitor social media performance, reach, impressions, engagement and follower growth.

• Analyse social media insights and prepare performance reports.

• Stay updated with the latest social media trends and platform algorithms.

Required Skills & Qualifications

• 2 - 5 years of experience in social media management.

• Prior experience working with podcasts, digital media or content production companies.

• Strong understanding of Instagram, YouTube and other social media platforms.

• Experience in social media planning, content calendars and audience engagement.

• Knowledge of social media analytics and performance tracking.

• Excellent communication, copywriting and coordination skills.

• Creative thinking with an understanding of digital content trends.

Preferred Skills

• Experience in promoting podcasts and personal brands.

• Understanding of YouTube Shorts, Instagram Reels and long-form podcast promotion.

• Basic knowledge of Canva or other creative tools.