Social Media Manager

Drishti Group; Dadri; On-site; INR 500,000 - 900,000; Full time

Job summary

Drishti Group is seeking a creative Social Media Specialist to manage and grow podcast-focused digital content across multiple platforms. You will develop strategies, coordinate with editors, and drive audience engagement through posts, reels and short-form videos.

The role requires 2–5 years of experience in social media, strong copywriting, and a solid grasp of analytics to report performance and optimize campaigns.

Qualifications

• 2–5 years of experience in social media management.
• Prior experience with podcasts, digital media or content production companies.
• Strong understanding of Instagram, YouTube and other platforms.
• Experience in social media planning, content calendars and audience engagement.
• Knowledge of social media analytics and performance tracking.
• Excellent communication and copywriting skills.
• Creative thinking with trends awareness.

Responsibilities

• Manage and grow social media platforms (Instagram, YouTube, Facebook, LinkedIn, X).
• Develop and execute strategies to promote podcast episodes and digital content.
• Plan and maintain a monthly content calendar.
• Create captions, posts, reels, stories, and promotions.
• Coordinate with editors and researchers for engaging podcast content.
• Identify trends, hashtags, formats and platform algorithms.
• Promote episodes via short-form videos, teasers and engagement campaigns.
• Monitor performance metrics like reach, impressions, engagement and growth.
• Analyse insights and prepare performance reports.
• Stay updated with latest social media trends.

Skills

Social media management

Podcast promotion

Content calendars

Copywriting

Analytics

Coordination

Tools

Canva

Job description

Job Summary

We are looking for a creative and result-oriented Social Media with experience in managing social media platforms, particularly for podcasts and digital content. The candidate will be responsible for developing social media strategies, managing online communities, promoting podcast episodes, and increasing audience engagement across various platforms.

Key Responsibilities

• Manage and grow social media platforms such as Instagram, YouTube, Facebook, LinkedIn and X.
• Develop and execute social media strategies to promote podcast episodes and digital content.
• Plan and maintain a monthly social media content calendar.
• Create engaging captions, posts, reels, stories and promotional content.
• Coordinate with video editors and content researchers to develop engaging podcast-related content.
• Identify trending topics, hashtags, audio formats and social media trends relevant to the podcast industry.
• Promote podcast episodes through short-form videos, teasers, highlights and audience engagement campaigns.
• Monitor social media performance, reach, impressions, engagement and follower growth.
• Analyse social media insights and prepare performance reports.
• Stay updated with the latest social media trends and platform algorithms.

Required Skills & Qualifications

• 2 - 5 years of experience in social media management.
• Prior experience working with podcasts, digital media or content production companies.
• Strong understanding of Instagram, YouTube and other social media platforms.
• Experience in social media planning, content calendars and audience engagement.
• Knowledge of social media analytics and performance tracking.
• Excellent communication, copywriting and coordination skills.
• Creative thinking with an understanding of digital content trends.

Preferred Skills

• Experience in promoting podcasts and personal brands.
• Understanding of YouTube Shorts, Instagram Reels and long-form podcast promotion.
• Basic knowledge of Canva or other creative tools.