SOCIAL MEDIA OPTIMIZATION ANALYST

AATMIA DIGITAL MARKETING AND SECURITY PRIVATE LIMITED; Chennai District; On-site; INR 350,000 - 550,000; Full time

Job summary

A Social Media Analyst role at AATMIA DIGITAL MARKETING AND SECURITY PRIVATE LIMITED focuses on implementing social media strategies for clients and ensuring campaigns meet goals. The analyst will handle profile creation, optimization, community engagement, daily activity, and tool usage to drive brand presence.

The position requires monitoring results, researching trends, and presenting monthly reports to clients, with emphasis on collaboration and timely delivery.

Responsibilities

• PROFILE CREATION & OPTIMISATION: Create Gmail Business account for the client; access client social accounts; grant admin access; optimize bios and visuals to align with goals.
• Community MANAGEMENT: Build and nurture platform-specific communities; interact with clients; respond to queries; keep clients engaged.
• Daily SOCIAL ACTIVITY: Schedule posts, conduct hashtag research, reshare stories, identify cross-posting opportunities and influencers; pin important posts.
• RESEARCH AND ADMINISTER SOCIAL MEDIA TOOLS: Daily research supporting strategy; monitor results; track trends in social media marketing.
• CLIENT MANAGEMENT & MONTHLY REPORT PRESENTATION: Coordinate calendars and design approvals with clients; update team on progress; compile Reach, Likes, Impressions, and Leads; present reports to clients.

Job description

ROLE DEFINITION

The Social Media Analyst handles the implementation of social media strategies for clients. The Social Media Analyst must quickly understand and support initiatives that will contribute to the goals and success of client campaigns, specific to social media.

ROLE DEFINITION

The Social Media Analyst handles the implementation of social media strategies for clients. The Social Media Analyst must quickly understand and support initiatives that will contribute to the goals and success of client campaigns, specific to social media.

RESPONSIBILITY DELIVERABLES

• PROFILE CREATION & OPTIMISATION
• COMMUNITY MANAGEMENT:
• DAILY SOCIAL ACTIVITY
• RESEARCH AND ADMINISTER SOCIAL MEDIA TOOLS
• CLIENT MANAGEMENT & MONTHLY REPORT PRESENTATION

TASKS &ACTIVITIES

PROFILE CREATING & OPTIMISATION

• Creation of Gmail Business account for the client
• Get access to the client's existing social media account and create missing social accounts (Facebook, Instagram, Twitter, Linkedin)
• Give Admin access to Aatmia's main social account [Aatmia Prineesh (FB) & Prineesh Aatmia (LD) ]
• Share agency access to Aatmia Facebook Business account
• Optimize all social accounts (Ensure bio and all short contents are filled according to the client's goal and that the images used in the profile are up to the mark)
• Change the Cover pic of the social account, when it is needed to align to the offer we run for the brand.
• Make sure all features in social media are enabled for the brand. (Page name, Bot Chat, CTA Button,)

Community Management

• Build and nurture social media platform-specific communities and audiences
• Regular Interaction with clients
• Respond efficiently to queries
• Keep clients engaged

Daily Social Activity

• Schedule approved posts in the tool and social media and ensure it.
• Conduct Hashtag Research per post for better engagement.
• Published posts to be reshared in stories and relevant groups based on the client's package
• Find brands that have similar target audiences to generate cross-posting and shout-outs.
• Find top influencers in the relevant industry to get reels, product promotion, shout outs
• Pin important posts

Research And Administer Social Media Tools

• Research on a daily basis in support of clients’ social media strategy
• Monitor and evaluate social media results on a daily basis to understand what works for the brand
• Keep pace with social media and internet marketing industry trends and developments

CLIENT MANAGEMENT & MONTHLY REPORT PRESENTATION

• Client coordination for calendar and design approval and updating the team on the progress.
• Communicating with the client in the desired channel
• Collect data like Reach, Like and Impression from SMO Tool, Reviews, and Leads from SMM analysts.
• Present the same to the client

MEASUREMENT METRICS

• Page achievements (Key Parameters like Page Like, Community management, Reach & Share)
• Creative calendar ideas
• Client satisfaction
• On-time processes and delivery