Social Media Manager

MarkCos Agency; Kolkata District; Sur place; INR 420 000 - 660 000; Plein temps

Résumé du poste

MarkCos Agency is seeking a dedicated Social Media Manager in Kolkata to plan, create, and schedule content across platforms, ensuring consistent brand messaging and audience engagement.

You will monitor performance, optimise campaigns, and implement SMO strategies to improve reach and conversions, while collaborating with internal teams and managing content calendars in a fast-paced, on-site role.

Qualifications

• Strong social media marketing and SMO skills with experience managing multiple platforms and campaigns.
• Clear and professional communication skills to collaborate effectively with internal teams and clients.
• Content strategy and writing skills to plan, create, and adapt content for different audiences and platforms.
• Familiarity with analytics tools and data interpretation to track performance and optimise social media activities.
• Ability to work on-site in Kolkata, manage deadlines, and handle multiple projects in a fast-paced environment.
• Prior experience in a social media or digital marketing role is preferred; agency experience is an advantage.
• Bachelor’s degree in Marketing, Communications, Media Studies, or a related field is beneficial.
• Awareness of current social media trends, platform best practices, and ethical digital marketing standards.

Responsabilités

• Plan, create, and schedule content across social media platforms with consistent brand messaging.
• Monitor performance metrics, optimise campaigns, and implement SMO strategies to improve reach and conversions.
• Collaborate with internal teams, respond to audience interactions, manage social media calendars.
• Stay current with social media trends and propose new ideas to support broader marketing initiatives.

Connaissances

Social media marketing

SMO expertise

Communication skills

Content strategy

Analytics knowledge

Formation

Bachelor's degree in Marketing or related field

Outils

Analytics tools

Description du poste

Company Description

MarkCos Agency is a professional marketing and branding agency that supports brands and individuals with meaningful, results-driven solutions. The team focuses on building strong brand presence through strategic communication and creative campaigns. In addition to branding, MarkCos Agency drives growth with customized advertising services tailored to client goals. The agency values innovation, collaboration, and measurable impact, creating an environment where marketing professionals can develop and apply their skills. Team members work closely with diverse clients, offering opportunities to shape brand stories across multiple industries.

Role Description

The Social Media Manager is a full-time, on-site role based in Kolkata. This role is responsible for planning, creating, and scheduling content across social media platforms, ensuring consistent brand messaging and audience engagement. The Social Media Manager will monitor performance metrics, optimise campaigns, and implement social media optimisation (SMO) strategies to improve reach and conversions. Daily tasks include collaborating with internal teams, responding to audience interactions, managing social media calendars, and coordinating visual and written content. The role also involves staying current with social media trends, proposing new ideas, and supporting broader marketing and branding initiatives.

Qualifications

• Strong social media marketing and social media optimisation (SMO) skills, with experience managing multiple platforms and campaigns.
• Clear and professional communication skills, with the ability to collaborate effectively with internal teams and clients.
• Content strategy and writing skills to plan, create, and adapt content for different audiences and platforms.
• Familiarity with analytics tools and basic data interpretation to track performance and optimise social media activities.
• Ability to work on-site in Kolkata, manage deadlines, and handle multiple projects in a fast-paced environment.
• Prior experience in a social media or digital marketing role is preferred; agency experience is an advantage.
• Bachelor’s degree in Marketing, Communications, Media Studies, or a related field is beneficial.
• Awareness of current social media trends, platform best practices, and ethical digital marketing standards.