SOCIAL MEDIA OPTIMIZATION ANALYST

AATMIA; Chennai District; On-site; INR 300,000 - 540,000; Full time

Job summary

AATMIA DIGITAL MARKETING AND SECURITY PVT LTD is looking for a Social Media Analyst to implement social media strategies for clients. The role involves quickly understanding client goals and supporting campaigns across social channels, including account setup, optimization, and ongoing management.

The analyst will handle community engagement, daily social activity, research social media tools, and coordinate with clients for calendar planning, design approvals, and monthly performance reporting.

Qualifications

• Experience in managing social media across platforms.
• Ability to create and optimize profiles/accounts for clients.
• Strong communication with clients and teams.

Responsibilities

• Profile creation and optimization for client social accounts.
• Build and nurture platform-specific communities and audiences.
• Schedule and publish posts; manage daily social activity.
• Research and manage social media tools to support strategies.
• Coordinate with clients for calendar, design approvals and reporting.

Skills

Social media

Community management

Content scheduling

Client coordination

Analytics

Tools

Social media tools

Job description

AATMIA DIGITAL MARKETING AND SECURITY PVT LTD | Full time

The Social Media Analyst handles the implementation of social media strategies for clients. The Social Media Analyst must quickly understand and support initiatives that will contribute to the goals and success of client campaigns, specific to social media.

RESPONSIBILITY DELIVERABLES

• PROFILE CREATION & OPTIMISATION
  
• COMMUNITY MANAGEMENT:
  
• DAILY SOCIAL ACTIVITY
  
• RESEARCH AND ADMINISTER SOCIAL MEDIA TOOLS
  
• CLIENT MANAGEMENT & MONTHLY REPORT PRESENTATION
  

TASKS &ACTIVITIES

PROFILE CREATING & OPTIMISATION

• Creation of Gmail Business account for the client
  
• Get access to the client's existing social media account and create missing social accounts (Facebook, Instagram, Twitter, Linkedin)
  
• Give Admin access to Aatmia's main social account [Aatmia Prineesh (FB) & Prineesh Aatmia (LD) ]
  
• Share agency access to Aatmia Facebook Business account
  
• Optimize all social accounts (Ensure bio and all short contents are filled according to the client's goal and that the images used in the profile are up to the mark)
  
• Change the Cover pic of the social account, when it is needed to align to the offer we run for the brand.
  
• Make sure all features in social media are enabled for the brand. (Page name, Bot Chat, CTA Button,)
  

COMMUNITY MANAGEMENT:

• Build and nurture social media platform-specific communities and audiences
  
• Regular Interaction with clients
  
• Respond efficiently to queries
  

DAILY SOCIAL ACTIVITY:

• Schedule approved posts in the tool and social media and ensure it.
  
• Published posts to be reshared in stories and relevant groups based on the client's package
  
• Find brands that have similar target audiences to generate cross-posting and shout-outs.
  
• Find top influencers in the relevant industry to get reels, product promotion, shout outs
  

RESEARCH AND ADMINISTER SOCIAL MEDIA TOOLS:

• Research on a daily basis in support of clients’ social media strategy
  
• Monitor and evaluate social media results on a daily basis to understand what works for the brand
  
• Keep pace with social media and internet marketing industry trends and developments
  

CLIENT MANAGEMENT & MONTHLY REPORT PRESENTATION

• Client coordination for calendar and design approval and updating the team on the progress.
  
• Communicating with the client in the desired channel
  
• Collect data like Reach, Like and Impression from SMO Tool, Reviews, and Leads from SMM analysts.
  
• Present the same to the client
  

MEASUREMENT METRICS

• Page achievements (Key Parameters like Page Like, Community management, Reach & Share)