Social Media Executive

UniScholars Pvt. Ltd.; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

UniScholars Pvt. Ltd. in Mumbai seeks a social media professional to own the brands’ social presence across Instagram, LinkedIn, Facebook, YouTube, and more. You will spot trends, develop ideas, and execute content while analyzing what works and why.

If you're always spotting what's trending and turning observations into ideas, you’ll have space to experiment, own initiatives, and make an impact across multiple brands.

Qualifications

• 2–3 years of full-time experience in social media, content or digital marketing.
• Strong understanding of how different platforms work and what performs on each.
• Data-driven approach to content performance and decision making.

Responsibilities

• Own social media calendars and execution across Instagram, LinkedIn, Facebook, YouTube and other channels.
• Develop content ideas, formats, and campaigns based on objectives and trends.
• Brief and coordinate with copywriters and designers to bring ideas to life.
• Stay on top of social media trends and platform updates.
• Manage publishing, scheduling, and day-to-day content operations with community engagement.
• Support influencer collaborations and campaign execution.
• Conduct competitor and category research for new opportunities.
• Track performance and turn insights into actionable recommendations.
• Prepare regular social media reports on reach, engagement, growth and content performance.

Skills

Social media strategy

Content creation

Campaign management

Trend analysis

Data-driven

Project management

Brand voice

Communication

Tools

Meta Business Suite

Scheduling tools

Job description

We're looking for someone who lives and breathes social media and knows what makes people stop, look, and engage. You'll take ownership of the social presence of all three of our brands- from spotting trends and developing ideas to executing content and understanding what the numbers are telling you.

If you're constantly noticing what's trending, thinking about why certain content works, and eager to turn those observations into ideas, you'll have plenty of room to experiment, take ownership, and make an impact here.

What You'll Do:

• Own social media calendars and execution across Instagram, LinkedIn, Facebook, YouTube and all relevant channels.
• Develop content ideas, formats, and campaigns based on brand objectives, audience trends, and platform insights.
• Brief and coordinate with copywriters and designers to bring content ideas to life.
• Stay on top of social media trends, formats, conversations, and platform updates.
• Manage publishing, scheduling, and day-to-day content operations along with community engagement across comments, DMs, and relevant conversations.
• Ensure social content is aligned with larger marketing initiatives and Support Influencer collaborations and campaign execution.
• Conduct competitor and category research to identify new content opportunities.
• Track social media performance and turn insights into actionable recommendations.
• Prepare regular social media reports covering reach, engagement, growth, and content performance.

What We're Looking For:

• 2-3 years of full-time experience in social media, content, or digital marketing.
• Strong understanding of how different social platforms work and what performs on each.
• A strong eye for trends and the ability to identify which ones are relevant to a brand.
• Data-driven approach to understanding content performance and making decisions.
• Highly organised with strong attention to timelines and execution, fast-moving and comfortable managing multiple brands and priorities.
• Strong understanding of brand voice and ability to maintain consistency across platforms.
• Proactive mindset-you don't wait for ideas or instructions to come your way.
• Strong communication and coordination skills.
• Experience with the Social Media Platforms, Meta Business Suite and scheduling/reporting tools.

Bring your ideas. We'll give you the space to make them happen.