Social Media Marketing Specialist

Gus Education (India) Llp; Hyderabad; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

GUS Education India is seeking a Paid Social Senior Specialist to work with the Manager - Paid Social to build and optimize paid social campaigns across platforms, driving brand objectives.

You will own planning, budgeting, pacing, reporting, and insights, staying ahead of trends and leveraging data to improve ROAS while collaborating with cross-functional marketing teams in Hyderabad.

Qualifications

• Bachelor's degree in Marketing or related field.
• 4+ years in paid social advertising, media buying, or campaign management.
• Experience with social platforms and bid mgmt tools.
• Strong analytical and Excel skills.
• Excellent written and verbal communication.
• Ability to manage multiple campaigns and stakeholders.

Responsibilities

• Plan and execute paid social campaigns.
• Manage budgets and pacing.
• Produce performance reports and insights.
• Stay updated with social platform trends.
• Collaborate with brand teams and Manager - Paid Social.

Skills

Paid social advertising

Campaign optimization

Analytics

Excel

Budget management

Stakeholder comms

Media buying

Campaign management

Education

Bachelor's Degree in Marketing

Tools

Bid management tools

Job description

Paid Social Senior SpecialistAbout GUS Education India

GUS Education India (GEI) is the service arm of Global University Systems (GUS), a Europe-based international education organization. In India, GEI operates as a full-service digital marketing agency, delivering scalable online marketing solutions for GUS and its associated academic brands.

As a leader in building digital excellence for a portfolio of education brands, GEI is a rapidly growing organization that believes in achieving success through innovation, collaboration, and data-driven marketing strategies.

Job Purpose

The Paid Social Senior Specialist will work closely with the Manager - Paid Social and brand marketing teams to develop and execute paid social campaigns that support key business and marketing objectives.

The role includes:

• Campaign planning and execution
• Budget management and pacing
• Performance reporting and analysis
• Staying updated with industry trends and emerging social media platforms

Desired ProfileEducational Qualification

• Bachelor's Degree in Marketing, Communications, Business, Digital Marketing, or a related field.
• Equivalent professional qualifications will also be considered.
• Strong understanding of paid social advertising platforms.
• Experience with campaign optimization and performance analysis.
• Knowledge of third-party bid management tools.
• Strong analytical and quantitative skills.
• Advanced Microsoft Excel skills.
• Proficiency in Microsoft Office Suite.

Core Competencies

• Genuine interest in social media and emerging digital platforms.
• Excellent writing and editing skills.
• Strong customer-service orientation.
• Excellent organizational and time-management abilities.
• Ability to manage multiple projects simultaneously.
• Strategic thinking and problem-solving capabilities.
• Strong attention to detail and accuracy.
• Ability to derive actionable insights from data.
• Curiosity and passion for continuous optimization and experimentation.
• Effective stakeholder and client communication skills.
• Ability to work independently and collaboratively within a team environment.
• Adaptability to changing business requirements and priorities.
• Minimum 4 years of experience in:
• Paid Social Media Advertising
• Media Buying
• Campaign Management
• Demonstrated experience managing campaigns across multiple social platforms.
• Strong understanding of emerging paid social technologies, trends, and best practices.
• A true social media enthusiast with a passion for leveraging innovative advertising solutions to drive business results.