Digital Marketing Specialist

GUS Education India; Hyderabad; On-site; INR 900,000 - 1,800,000; Full time

Job summary

GUS Education India is seeking a skilled PPC Campaign Manager to lead regional campaigns across Google Ads, Bing and other platforms. You will handle keyword research, ad creation, bidding, analytics and ROI tracking to maximize performance.

With 4+ years of PPC experience and strong English communication, you will collaborate with cross-functional teams and vendors to optimize campaigns for regional markets, ensuring timely execution and brand compliance.

Qualifications

• Graduate level education or equivalent work experience.
• 4+ years of solid PPC campaign management across Google Ads, Bing and other platforms.
• Demonstrated ROI-focused campaign results and goal achievement.

Responsibilities

• Execute PPC campaigns across platforms as per strategy.
• Perform keyword research, audience targeting, ad creation, bid management, and analytics.
• Leverage AI and automation for bidding and optimization.
• Maintain regional PPC schedules, ensuring brand compliance.
• Analyze performance with data/AI insights and report results.
• Stay updated on AI trends and PPC strategies.
• Collaborate with internal partners and vendors.
• Contribute to team learning and innovation.
• Apply regional market insights to campaign planning.

Skills

PPC campaign management

Data-driven optimization

AI/automation in PPC

Communication skills

Project management

Regional market understanding

Team collaboration

English proficiency

Education

Graduate degree or equivalent

Tools

Google Ads

Bing Ads

Analytics tools

AI-based bidding tools

Job description

GUS Education India (GEI) is the education arm of Global University Systems, a leading Global Education conglomerate. Established in 2017, GEI boasts a portfolio of over 35 Institutions and collaborates with prestigious universities and institutions worldwide, offering educational services that enhance their operations and impact.

DESIRED PROFILE

QUALIFICATION

• graduate level and equivalent work experience

RELEVANT EXPERIENCE

• Solid experience (4+ years) in managing successful PPC campaigns across multiple platforms such as Google Ads, Bing and others. Candidates should demonstrate a strong track record of positive return on investment and goal achievement.

SKILLS

• Excellent project management skills, capable of handling multiple PPC campaigns simultaneously, ensuring timely and high-quality execution.
• Strong communication and interpersonal skills, with the ability to effectively present ideas to the PPC Manager and collaborate with cross-functional teams.
• Experience working in a diverse and multicultural environment, with an understanding of regional market nuances and consumer behaviours.
• Strong data-driven problem-solving skills with a focus on continually optimizing and improving the performance of PPC campaigns.
• Proficiency in using PPC tools, platforms, and analytics, along with familiarity with project management tools and software. Experience with AI and automation tools for PPC is highly desirable.
• Native or near-native proficiency in English, with excellent communication skills, both written and verbal. Additional language skills that are relevant to the assigned region would be a plus.
• A proactive, forward-thinking mindset, with the ability to stay ahead of future trends and challenges in digital advertising and specifically in the realm of PPC within their region.
• Proven ability to work effectively both as an individual contributor and within a larger team, contributing to the success of team projects and PPC campaigns.
• An inherent interest in continuously developing skills and knowledge in the latest trends in PPC, including the application of AI and other advanced technologies in campaign management.

Demonstrated history of executing successful campaigns that not only showcase superior advertising skills but also display the ability to work effectively within a team setting.

RELEVANT EXPERIENCE

• Solid experience (4+ years) in managing successful PPC campaigns across multiple platforms such as Google Ads, Bing and others. Candidates should demonstrate a strong track record of positive return on investment and goal achievement.

Responsibilities

Actions

• Campaign Execution:
• Executing PPC campaigns across platforms like Google Ads, Bing, etc., aligned with the PPC Manager's strategy.
• Campaign Management:
• Handling all aspects of campaign management: keyword research, audience targeting, ad creation, bid management, and analytics.
• Innovation and Tools:
• Leveraging AI and technological advancements for performance enhancement, automated bidding, and workflow optimization.
• Schedule and Quality Maintenance:
• Maintaining regional PPC schedules to ensure error-free, optimized, and brand-compliant campaigns.
• Data Analysis:
• Analyzing campaign performance using data and AI insights, reporting results, and recommending improvements.
• Introducing innovative ideas and striving for operational excellence in PPC advertising.
• Learning and Development:
• Staying updated on AI trends, search algorithms, data analytics, and PPC strategies through continuous learning.
• Relationship Management:
• Supporting the PPC Manager in fostering relationships with internal partners and vendors using effective communication and collaboration.
• Team Contribution:
• Encouraging a positive team culture focused on learning, innovation, and adaptability.
• Regional Expertise:
• Understanding regional markets, including consumer behavior, popular search engines, and regulatory guidelines.
• Strategic Planning:
• Assisting the PPC Manager in planning future PPC strategies, providing insights on tools, platforms, and technologies.
• Execute effective PPC campaigns based on strategies set by the PPC Manager.
• Conduct detailed keyword research, audience targeting, ad creation, and bid management.
• Utilize AI tools to automate bidding and improve campaign performance.
• Maintain and optimize regional PPC schedules, ensuring brand compliance.
• Use data analytics and AI to evaluate campaigns and generate performance reports.
• Develop innovative ideas to advance PPC strategies and operations.
• Participate in training programs on AI, analytics, and PPC trends.
• Collaborate with internal partners and vendors to strengthen relationships.
• Contribute to a positive and innovative team environment.
• Apply a deep understanding of regional market specifics to tailor PPC campaigns.
• Support strategic planning for future PPC advancements with actionable insights.