Social Media Marketing Specialist

Wellbeing Nutrition; Gurugram District; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Wellbeing Nutrition is seeking a Senior Manager – Social Media to lead strategy and drive engagement across all platforms. You will mentor a team of social media managers, coordinate with product, marketing, and creative teams, and ensure campaigns align with launches and brand identity.

The role requires a strong track record in formulating data-driven strategies, managing influencers, and delivering KPI-driven results in a fast-paced environment.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• MBA or equivalent is a plus.
• 5–8 years’ experience in social media/digital marketing roles, with 2–3 years in a leadership position.
• Strong track record of setting strategy and delivering KPIs (reach, engagement, growth).
• Deep knowledge of social media platform dynamics and formats.
• Experience with influencer partnerships.

Responsibilities

• Define and evolve the long-term social media strategy in line with brand, product, and business goals.
• Lead and mentor a team of social media managers / content creators / community leads.
• Coordinate with Product, PR, Marketing, Creative, and Customer Support to align campaigns.
• Define roles, responsibilities, and performance objectives; ensure training and career growth.
• Oversee content calendar planning and ensure alignment to campaigns and launches.
• Monitor brand sentiment and run influencer collaborations that extend reach and credibility.
• Define, track, and report on key metrics and ROI; manage budgets for paid vs organic.

Skills

Strategic thinking

Leadership

Mentoring

Data-driven decision making

Cross-functional collaboration

Stakeholder management

Education

Bachelor’s degree in marketing, communications, or related field

MBA or equivalent

Tools

Social media management tools

Analytics tools

Job description

Job Title: Senior Manager – Social Media

Department: Marketing

Role Overview

We are looking for a highly strategic and experienced Senior Manager – social media to drive our social media vision, lead teams, and scale engagement, brand awareness, and community advocacy across all social platforms. This role isn’t just about execution — you’ll be expected to lead thinking, mentor others, make data-driven decisions, and collaborate at senior stakeholder levels to align social strategy with broader business objectives.

Key Responsibilities

1. Strategic Leadership & Planning

• Define and evolve the long-term social media strategy in line with overarching brand, product, and business goals.
• Set ambitious but realistic targets (KPIs) in areas like reach, engagement, follower growth, sentiment, and conversion.
• Stay ahead of digital and social trends, competitor moves, platform changes, and emerging tools -advise which to adopt or pilot.
• Lead and mentor a team of social media managers / content creators / community leads.
• Define roles, responsibilities, and performance objectives for the team; ensure ongoing training and career growth.
• Oversee content calendar planning and ensure content is planned well in advance and aligns to campaigns, product launches, seasonal trends.
• Ensure brand consistency — voice, messaging, visual identity — across all social channels.
• Coordinate with creative, video, design teams (or agencies) to ensure high production quality.

4. Community & Brand Advocacy

• Build strategies to convert followers into active community members / brand advocates.
• Monitor brand sentiment and conversations in real time. Escalate or respond appropriately to negative feedback.
• Design and run influencer / creator collaborations that meaningfully extend reach and credibility.

5. Cross-Functional Collaboration

• Partner with Product, PR, Marketing, Creative, D2C, Customer-Support teams to ensure social media supports campaigns, launches, and customer journeys.
• Ensure that social media inputs are part of wider go-to-market plans (launches, promos, events).

6. Analytics, Reporting, & Optimization

• Define, track, and report on key metrics (reach, engagement, conversion, sentiment, ROI, etc.).
• Use data to drive strategy iterations- spot what’s working and what’s not; suggest improvements.
• Forecast performance; manage social media budgets; allocate resources (paid vs organic) Optimally.

Qualifications & Experience

• Bachelor’s degree in marketing, Communications, Business, or related field. An MBA or equivalent is a plus.
• 5-8 years’ experience in social media / digital marketing roles, with at least 2-3 years in a leadership/senior management position
• Strong proven track record of setting strategy and delivering on KPIs (reach, engagement, conversion, growth).
• Deep knowledge of social media platform dynamics, trends, content formats (video, short form, live, stories, etc.).
• Experience with influencer / creator partnerships.
• Strong analytical skills — able to interpret metrics and translate into insights / actions.
• Comfortable working across teams, managing multiple stakeholders, and operating in a fast-paced environment.
• Familiarity with social media management and analytics tool