Social Media Marketing Manager

Qtonix Software; Kolkata District; On-site; INR 1,339,000 - 2,344,000; Full time

Job summary

Qtonix Software is seeking a strategic Social Media Marketing Manager to lead our brands' digital presence, engagement, and insights from Kolkata, India. You will develop platform-specific content, collaborate with creators, and leverage analytics to drive growth and measurable business outcomes.

The ideal candidate has 4–6+ years in social media, proven success with international clients, influencer partnerships, and hands-on experience with Meta Ads Manager, Google Analytics, and content

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 4-6+ years of experience in social media management.
• Experience leading a team and managing international clients.
• Proven success in influencer/collaborator partnerships.
• Proficiency with social media platforms (LinkedIn, X/Twitter, Instagram, Facebook, YouTube).
• Strong copywriting, communication, and storytelling skills.
• Prior experience in community management, blogging, or content creation.
• Familiarity with Canva, Photoshop, and video editing tools.
• Hands-on experience with Meta Ads Manager.
• Ability to create custom audiences and define buyer personas.
• Expertise in analytics tools (e.g., Google Analytics, Hootsuite) and social listening software.

Responsibilities

• Develop and implement comprehensive social media strategies to boost brand awareness, engagement, and audience growth.
• Create and manage platform-specific content (LinkedIn, X/Twitter, Instagram, Facebook, YouTube) ensuring brand consistency.
• Collaborate with content, creative, and marketing teams to design campaigns and foster community engagement.
• Monitor, analyze, and report on social media performance using key metrics, optimizing strategies based on data insights.
• Utilize social listening tools to track brand mentions, trends, competitor activity, and sentiment.
• Identify emerging trends, audience pain points, and real-time engagement opportunities.
• Generate regular reports on sentiment analysis, share of voice, and campaign ROI.
• Partner with customer service and PR teams to maintain consistent messaging across touchpoints.
• Align social insights with business goals by working with cross-functional teams.
• Experiment with new formats, features, and platforms to enhance engagement and reach.
• Stay updated on social media trends, tools, and best practices.

Skills

Social media management

Influencer partnerships

Copywriting

Communication

Storytelling

Analytics

Community management

Blogging

Video editing

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Meta Ads Manager

Google Analytics

Hootsuite

Canva

Photoshop

Job description

Job Overview

We seek a strategic, data-driven Social Media Marketing Manager to lead our brands digital presence, engagement, and insights. This role involves developing and executing social media strategies, monitoring brand sentiment, tracking trends, collaborating with influencers/creators, and leveraging social listening tools to drive business decisions. The ideal candidate is both creative and analytical, with a deep understanding of online communities, consumer behavior, and emerging social trends.

Responsibilities Strategy Content Development

• Develop and implement comprehensive social media strategies to boost brand awareness, engagement, and audience growth.
• Create and manage platform-specific content (LinkedIn, X/Twitter, Instagram, Facebook, YouTube, etc.), ensuring brand consistency and relevance.
• Collaborate with content, creative, and marketing teams to design compelling campaigns and foster community engagement.

Analytics Optimization

• Monitor, analyze, and report on social media performance using key metrics (e.g., reach, engagement, conversions), optimizing strategies based on data insights.
• Utilize social listening tools to track brand mentions, industry trends, competitor activity, and consumer sentiment.
• Identify emerging trends, audience pain points, and real-time engagement opportunities.
• Generate regular reports on sentiment analysis, share of voice, and campaign ROI.

Community Collaboration

• Partner with customer service and PR teams to maintain consistent messaging across touchpoints.
• Align social insights with business goals by working closely with cross-functional teams.
• Experiment with new formats, features, and platforms to enhance engagement and reach.
• Stay updated on social media trends, tools, and best practices.

Qualifications

• Bachelors degree in Marketing, Communications, or a related field.
• 4-6+ years of experience in social media management.
• Experience leading a team and managing international clients.
• Proven success in influencer/collaborator partnerships.
• Proficiency with social media platforms (LinkedIn, X/Twitter, Instagram, Facebook, YouTube).
• Strong copywriting, communication, and storytelling skills.
• Prior experience in community management, blogging, or content creation.
• Familiarity with Canva, Photoshop, and video editing tools.
• Hands-on experience with Meta Ads Manager.
• Ability to create custom audiences and define buyer personas.
• Expertise in analytics tools (e.g., Google Analytics, Hootsuite) and social listening software.