Social Media Marketing Executive

Fugen Webtech; NTR; On-site; INR 350,000 - 550,000; Full time

Job summary

Fugen Webtech in India is seeking a creative and results-driven Application Marketing Executive to manage digital marketing and user acquisition for our applications.

You will plan and run social media campaigns across platforms, create engaging content, oversee WhatsApp promotions, and collaborate with design and content teams to produce posters and videos.

The ideal candidate understands SEO, analytics, and paid advertising and can work independently as part of a team to drive growth.

Qualifications

• Good understanding of SEO, Social Media, Email Marketing and WhatsApp Marketing.
• Basic knowledge of Google Analytics, Meta Ads and Google Ads.
• Creative mindset with a strong interest in app growth and user acquisition.
• Ability to work independently as well as in a team.

Responsibilities

• Plan and execute social media campaigns for our applications.
• Create and manage content for Instagram, Facebook, LinkedIn, YouTube and other platforms.
• Manage WhatsApp marketing campaigns for promotions, updates, and lead/user communication.
• Develop creative campaign ideas to increase app downloads, registrations, bookings and user engagement.
• Coordinate with the design and content teams for posters, reels, videos and promotional creatives.
• Monitor campaign performance and prepare regular reports on reach, engagement, leads, downloads and conversions.
• Continuously experiment with new strategies to improve application growth and customer acquisition.

Skills

SEO

Social Media

Email Marketing

WhatsApp Marketing

Google Analytics

Google Ads

Meta Ads

Tools

Google Analytics

Meta Ads

Google Ads

Job description

Job Overview

Wearelookingforacreativeandresult-orientedApplicationMarketingExecutivetohandlethedigitalmarketinganduseracquisitionactivitiesforourapplications.

Planandexecutesocialmediamarketingcampaignsforourapplications.

CreateandmanageregularcontentforInstagram,Facebook,LinkedIn,YouTube&otherplatforms.

ManageWhatsAppMarketingcampaignsforpromotions,updates,andlead/usercommunication.

Developcreativecampaignideastoincreaseappdownloads,registrations,bookingsanduserengagement.

Coordinatewiththedesignandcontentteamsforposters,reels,videosandpromotionalcreatives.

Monitorcampaignperformanceandprepareregularreportsonreach,engagement,leads,downloadsandconversions.

Continuouslyexperimentwithnewstrategiestoimproveapplicationgrowthandcustomeracquisition.

WhatWe'reLookingFor

GoodunderstandingofSEO,SocialMedia,EmailMarketingandWhatsAppMarketing.

BasicknowledgeofGoogleAnalytics,MetaAdsandGoogleAdsisanadvantage.

Creativemindsetwithastronginterestinapplication/useracquisitionmarketing.

Abilitytoworkindependentlyaswellaswithateam.

IfyouarepassionateaboutDigitalMarketing,AppGrowth&UserAcquisition,we'dlovetohearfromyou.

What We Look For

• Able to handle SEO activities to improve app and website visibility.
• Good to have knowledge of Google Analytics, Meta Ads and Google Ads