Assistant Manager - Digital Marketing

MakeMyTrip; Bengaluru; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

MakeMyTrip is seeking an experienced Paid Acquisition Manager to own end-to-end campaigns across SEM and app channels in India. You will optimize budgets, manage cross-platform campaigns, and collaborate with marketing, content, and product teams.

You will lead keyword research, analytics, and reporting with a focus on non-English markets and programmatic campaigns; prior international experience and strong Excel skills are assets.

Qualifications

• 4-5 years of hands-on campaign and budget management experience in high-growth consumer tech startups/ecommerce
• Strong Excel skills for data analysis and reporting
• Proficient in Google Ads Editor with multi-account management
• Experience with international markets is a plus

Responsibilities

• Own end-to-end management of paid user acquisition channels, from campaign creation to daily optimisations
• Strategise and optimise SEM campaigns across Google Ads, Bing, etc. to meet KPIs
• Plan, manage and optimise app acquisition campaigns across platforms
• Conduct keyword research using industry tools and best practices
• Monitor, analyse and report campaign performance and implement optimisations
• Collaborate with marketing, content and product teams to align SEM and app strategies
• Forecast budgets and deliver performance reporting to stakeholders
• Stay updated on paid social trends and localise non-English campaigns
• Experiment with emerging AI trends and tools to improve efficiency

Skills

Campaign management

Analytical thinking

Communication

Growth mindset

Adaptable

Tools

Google Ads Editor

Google Analytics

Facebook Ads Manager

YouTube Ads

DV360

MMPs (Branch/AppsFlyer)

Job description

Core Responsibilities

• Own end-to-end management of paid user acquisition channels , from campaign and ad creation to daily optimizations, budget adjustments
• Strategize, execute, and optimise SEM campaigns across multiple platforms (Google Ads, Bing, etc.) to achieve key performance objectives.
• Plan, Manage and optimise app acquisition campaigns across platforms
• Conduct comprehensive keyword research and analysis, utilising industry-leading tools and best practices.
• Monitor, analyse, and interpret campaign performance metrics, implementing strategic optimisation techniques for continuous improvement.
• Collaborate closely with cross-functional teams (marketing, content, and product) to align SEM and App acquisition strategies with broader marketing objectives.
• Manage budgets, forecast expenditures, and deliver insightful reporting on campaign performance to stakeholders.
• Stay on top of industry trends and regulations in the paid social space and ensure we adapt to trends proactively.
• Plan, execute, and optimise non-English campaigns across priority markets, working closely with local teams to identify vernacular keywords, develop localised messaging, and improve campaign efficiency and conversion.
• Demonstrates the ability to experiment with and adopt emerging AI trends, tools and technologies to improve day-to-day task efficiency.

Required Skills And Experience

Technical Skills

• 4 - 5 years of hands-on campaign and budget management experience with high-growth consumer tech startups/ ecommerce companies, / large scale advertisers
• Strong Excel skills: Ability to analyse data, create reports, and manage large datasets efficiently to support campaign decisions.
• Proficient in Google Ads Editor: Comfortable managing multiple accounts, making bulk changes, and optimising campaigns for better performance.
• Campaign management expertise: Skilled in executing bulk updates and optimisations while maintaining accuracy and attention to detail.
• Prior experience in International markets would be an advantage
• Adaptable and growth-oriented mindset: Calm under pressure, eager to learn new tools and processes, and ready to unlearn previous ways of working when required.
• Soft skills: Good communication, an eager mind, a curious POV, and a willingness to challenge the BAU would be highly preferred.
• Proven experience in running performance campaigns (CPC, CPA, CPT, etc.) and display campaigns across Google, Facebook, YouTube, Bing, affiliates, DSPs, TikTok and any other leading ad networks
• Experience with tools including Google Adwords, Keyword Tools, Google Analytics, Facebook Ads/Business Manager, YouTube Ads, DV360, MMPs: Branch/AppsFlyer and others
• Prior experience in app marketing will be highly preferred.
• Idea of running programmatic, reach, frequency/awareness based campaigns across digital channels would be a plus.
• A solid understanding of digital marketing. Proficiency in performance marketing channels and user acquisition KPIs
• Previous experience working with ecommerce companies or large scale advertisers
• Proven track record of developing and executing successful paid search marketing and app acquisitions.
• Strong analytical skills with the ability to analyse data and derive meaningful insights using Google Analytics and MMP for mobile app acquisitions