Social Media Marketing

JobItUs; Kolkata District; On-site; INR 446,000 - 781,000; Full time

Job summary

JobItUs is seeking a hands-on Digital Marketing Executive in Kolkata, West Bengal to enhance online visibility and generate qualified leads. You will own on-page and off-page SEO, manage Google Ads and Meta Ads campaigns, and leverage AI marketing tools to optimize performance.

You will monitor GA4, Search Console, and campaign metrics, collaborating with the sales team to improve conversion and deliver regular performance reports. On-site role with full-time commitment.

Qualifications

• Hands-on SEO and Google Ads experience.
• Knowledge of AI marketing tools is a plus.
• Experience in digital lead generation and performance marketing.
• Ability to run campaigns independently and deliver measurable results.

Responsibilities

• Execute on-page, off-page, and local SEO activities.
• Conduct keyword research and optimize website content.
• Create and manage Google Ads campaigns.
• Run Facebook and Instagram advertising campaigns using Meta Ads Manager.
• Use AI-powered marketing tools for SEO, research, and campaign optimization.
• Monitor website performance using Google Analytics 4 and Google Search Console.
• Track campaign performance, advertising spend, cost per lead, and lead quality.
• Coordinate with the sales team to improve lead generation and conversion.
• Prepare regular digital marketing performance reports.

Skills

SEO

Google Ads

Lead generation

Performance marketing

Campaign management

Tools

Meta Ads Manager

GA4

Google Search Console

Google Tag Manager

Job description

Job Title: Digital Marketing Executive

Location: Kolkata, West Bengal
Experience: 2–3 Years
Employment Type: Full-time, On-site

Job Description:

We are looking for a hands-on Digital Marketing Executive to improve online visibility, generate qualified leads, and strengthen the company's digital presence.

Key Responsibilities:

• Execute on-page, off-page, and local SEO activities.
• Conduct keyword research and optimize website content.
• Create and manage Google Ads campaigns.
• Run Facebook and Instagram advertising campaigns using Meta Ads Manager.
• Use AI-powered marketing tools for SEO, research, and campaign optimization.
• Monitor website performance using Google Analytics 4 and Google Search Console.
• Track campaign performance, advertising spend, cost per lead, and lead quality.
• Coordinate with the sales team to improve lead generation and conversion.
• Prepare regular digital marketing performance reports.

Required Skills:

• Practical experience in SEO and Google Ads.
• Hands-on experience with Meta Ads Manager.
• Knowledge of AI marketing tools, GA4, Google Search Console, and Google Tag Manager.
• Strong understanding of digital lead generation and performance marketing.
• Ability to execute campaigns independently and deliver measurable results.