Digital Marketing Executive

Minivet System LLP; Kolkata District; On-site; INR 300,000 - 600,000; Full time

Job summary

Minivet System LLP in Kolkata is seeking a Digital Marketing Executive with at least 2 years of hands-on experience in lead generation, campaigns, SEO/SEM, and data analysis. You will drive qualified leads, manage multi-channel campaigns, and optimize ROI while collaborating with content and design teams.

The role emphasizes performance marketing, email marketing, social media, and regular reporting to improve conversion rates and business growth.

Qualifications

• Minimum 2 years of experience in lead generation and digital marketing.
• Experience in planning and optimizing campaigns across platforms.
• Strong analytical and reporting capabilities.
• Excellent written and verbal communication.

Responsibilities

• Develop and implement lead generation strategies to drive new client acquisition.
• Plan, execute, and optimize digital marketing campaigns across platforms.
• Monitor campaign performance and improve ROI through data-driven decisions.
• Execute SEO and SEM activities including keyword research and content optimization.
• Create and manage email marketing campaigns, newsletters, and automation sequences.
• Manage social media to increase brand visibility and engagement.
• Collaborate with content team to produce blogs, videos, and social content.
• Prepare regular performance reports with insights and actionable recommendations.
• Stay updated with latest digital marketing trends.

Skills

Lead generation

Analytics & reporting

Digital marketing

Communication & coordination

Education

UG: Any Graduate (Any Specialization)

PG: Any Postgraduate (Any Specialization) - Not mandatory

Job description

Job Position Digital Marketing Executive

Job Summary

We are seeking a performance-driven Digital Marketing Executive with a minimum of 2 years of experience in lead generation and digital marketing. The ideal candidate should be skilled in campaign management, SEO/SEM, and data analysis, with a strong focus on driving qualified leads and improving conversion rates.

Key Responsibilities

• Develop and implement effective lead generation strategies to drive new client acquisition and partnerships
• Plan, execute, and optimize digital marketing campaigns across multiple platforms
• Monitor campaign performance using analytics tools and improve ROI through data-driven decisions
• Execute SEO and SEM activities, including keyword research, content optimization, and link-building
• Create and manage email marketing campaigns, newsletters, and automation sequences
• Manage social media platforms to increase brand visibility, engagement, and followers
• Collaborate with the content team to produce high-quality blogs, videos, and social media content
• Prepare regular performance reports with insights and actionable recommendations
• Stay updated with the latest digital marketing trends and industry developments

Required Skills

• Strong knowledge of digital marketing strategies and tools
• Experience in lead generation and conversion optimization
• Good analytical and reporting skills
• Excellent communication and coordination abilities

Education

• UG: Any Graduate (Any Specialization)
• PG: Any Postgraduate (Any Specialization) - Not mandatory

Industry

Software Development

Functional Area

Lead Generation / Project Acquisition / Digital Marketing

Experience

Minimum 2 Years

Number of Openings

2

Job Location

Kolkata