Social Media Marketer

Cancerrx; Indore District; On-site; INR 300,000 - 540,000; Full time

Job summary

Cancerrx is seeking a proactive Social Media Marketing professional to conceptualize and execute campaigns across Facebook, LinkedIn, Twitter, and Instagram. You will plan budgets, create engaging content, and schedule publishing through an editorial calendar.

The role focuses on growing Cancerrx’s online presence, analyzing performance data, generating regular reports, and collaborating with advertising, product development, and sales teams to ensure brand consistency and drive leads.

Qualifications

• Experience creating content for multiple social platforms.
• Understand social media tools and SEO basics.
• Ability to research competition and provide insights.
• Generate reports to analyze progress and deliver results.

Responsibilities

• Conceptualize and execute social media campaigns with budget planning and allocation.
• Grow and expand the company’s social media presence on Facebook, LinkedIn, Twitter, and Instagram.
• Plan, create, and schedule engaging content for newsletters, web pages, blogs, and social media.
• Maintain an editorial calendar to plan, manage and promote campaigns.
• Build brand awareness with timely, accurate, platform-relevant updates across social channels.
• Coordinate with advertising, product development, brand management, and sales teams to ensure brand consistency.
• Engage with customers to convert followers into customers and advocates.
• Train the social media and marketing team on best practices.
• Monitor competitors’ activities to ensure brand safety and success.
• Report progress and growth on campaigns to senior marketing management.
• Support sales by cultivating leads from social media campaigns.

Skills

Content creation

Social media strategy

Campaign planning

Brand management

Tools

Google My Business

SEO Tools

Analytics Tools

Job description

Role and responsibilities

• Conceptualize and create social media marketing campaigns and strategies, including budget planning and allocation; content ideation and distribution; and implementation schedule
• Grow and expand the company’s social media presence into new platforms, while enhancing presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
• Plan, create, distribute, and schedule engaging written or graphic content in the form of e-newsletters, web page content, blogs, and social media messages
• Create a regular publishing schedule and implement it through an editorial calendar to plan, manage and promote specific, timely marketing campaigns
• Create brand awareness and ensure a strong online reputation through constant engagement and well-planned, timely, accurate and platform-relevant updates across social media
• Stay updated with all new developments within the organization, through constant interactions with other teams such as advertising, product development, brand management, sales, etc. for ensuring brand consistency across all social messages
• Engage with customers through content aimed at turning prospects or followers into customers and existing customers to social media brand advocates
• Train and guide social media and marketing team members on social media implementation best practices and strategies
• Research and monitor competitors’ social media activities to ensure brand safety and success
• Report progress and growth on all social campaigns to senior marketing management
• Support sales by cultivating leads from social media campaigns through a planned approach
• Collect and analyze customer data about visits and interactions to create comprehensive reports and use that information to improve future marketing strategies and campaigns.

Requirements

• Content creation and design for Instagram, Facebook, Linkedin and other social media platforms.
• In depth understanding of social media marketing tools. Google My Business, SEO Tools.
• Technology and data analysis. Should be able to research competition and provide insights on improving business visibility online.
• Generate Reports to analyze progress and deliver results.

About the Company

Cancerrx.in is a unique and India’s first comprehensive patient centric Cancer Care Management Platform which bridges the gap between the cancer patients and cancer specialists in India and aims at revolutionizing the standards, understanding and quality of cancer treatment in India.