Social Media Manager

Sir Hn Reliance Foundation Hospital; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Sir H. N. Reliance Foundation Hospital & Research Centre in Mumbai seeks a dynamic Social Media Manager to lead the hospital's digital presence.

You will shape strategy, create content, coordinate with clinicians, and drive campaigns across Instagram, Facebook, LinkedIn and YouTube. The role requires 6–12 years in social/digital marketing, preferably in healthcare, with strong writing, analytics, and project skills to boost patient engagement and brand reputation.

Qualifications

• 6–12 years of experience in social media marketing or digital communications.
• Healthcare/Hospital/Pharma experience preferred.
• Strong writing, storytelling and content creation skills.
• Hands-on with major platforms: Instagram, Facebook, LinkedIn, YouTube.
• Knowledge of analytics tools and performance reporting.

Responsibilities

• Develop annual, quarterly and monthly social media strategies aligned with hospital goals.
• Create engaging content including reels, videos, and patient stories; coordinate with doctors.
• Plan and execute healthcare awareness campaigns and service promotions.
• Manage daily publishing, community engagement and online reputation.
• Track KPIs, analyze performance and prepare management reports.

Skills

Social media marketing

Digital marketing

Content marketing

Copywriting

Stakeholder management

Project management

Analytics & reporting

Tools

Meta Business Suite

YouTube Studio

Google Analytics GA4

Job description

Social Media Manager

Sir H. N. Reliance Foundation Hospital & Research Centre

Location-Mumbai, Maharashtra

Experience-6 to 12 Years (Healthcare/Hospital/Pharma/Wellness industry preferred)

Department-Marketing & Communications

Job Responsibilities

Sir H. N. Reliance Foundation Hospital is looking for a dynamic and creative Social Media Manager to lead and manage the hospital's end-to-end social media presence. The role involves strategy development, content creation, stakeholder coordination, campaign execution, social media analytics, online reputation management, and driving digital engagement across multiple platforms. The candidate will work closely with doctors, clinical teams, agencies, and management to strengthen the hospital's digital brand and patient engagement initiatives.

Key Responsibilities

Social Media Strategy & Planning

• Create annual, quarterly, and monthly social media strategies aligned with business objectives.
• Develop and manage content calendars across all social media platforms.
• Identify content opportunities around specialties, health awareness days, patient education, doctor profiles, and hospital milestones.
• Drive platform-specific strategies for Instagram, Facebook, LinkedIn, and YouTube.

Content Creation & Management

• Develop engaging content including reels, videos, carousels, doctor interviews, patient stories, and awareness campaigns.
• Create compelling healthcare-focused content that simplifies medical information for patients.
• Coordinate with doctors and departments for content planning, scripts, approvals, and execution.
• Ensure timely approvals and publishing schedules.

Campaign & Brand Management

• Plan and execute healthcare awareness campaigns and service promotion initiatives.
• Promote doctor expertise, clinical programs, hospital technologies, and patient success stories.
• Work with creative, digital, and video production agencies for campaign delivery.
• Ensure quality control and adherence to brand guidelines.

Community Management & Online Reputation

• Manage daily publishing and audience engagement.
• Monitor comments, messages, mentions, and online sentiment.
• Coordinate and respond to patient queries through appropriate channels.
• Support Online Reputation Management (ORM) initiatives.

Analytics & Performance Management

• Track social media KPIs, engagement metrics, reach, impressions, video views, and audience growth.
• Analyze campaign performance and recommend optimization strategies.
• Prepare monthly and quarterly management reports.
• Monitor platform trends and implement data-driven improvements.

Desired Candidate Profile

• 6-12 years of experience in Social Media Marketing, Digital Marketing, or Content Marketing.
• Minimum 2 years of experience in Healthcare, Hospitals, Pharma, Wellness, or Healthcare Communications preferred.
• Strong content writing, storytelling, and copywriting skills.
• Hands‑on experience with Instagram, Facebook, LinkedIn, YouTube, and emerging social media platforms.
• Knowledge of Meta Business Suite, YouTube Studio, Google Analytics (GA4), and social media analytics tools.
• Excellent stakeholder management and communication skills.
• Experience managing agencies, vendors, and production teams.
• Strong project management, multitasking, and execution skills.

Preferred Industry

• Hospitals
• Healthcare
• Pharma
• Healthcare Communication Agencies
• Wellness & Healthcare