Social Media Marketer

Zaigo Infotech; Chennai District; On-site; INR 500,000 - 800,000; Full time

Job summary

A technology company in Chennai is seeking a Social Media Marketing Specialist to create engaging content across platforms like Instagram, LinkedIn, and more. The ideal candidate will have at least 2 years of experience in organic social media, particularly within a Technology/SaaS company. Responsibilities include managing brand identity, building community engagement, and tracking performance metrics. Strong skills in visual content, storytelling, and tools like Canva are essential.

Qualifications

• Minimum 2 years’ experience in Social Media Marketing, focusing on organic growth.
• Experience in a Technology/SaaS company is mandatory.
• Strong sense of visual content and storytelling.

Responsibilities

• Create daily posts, reels, stories, and videos for various platforms.
• Maintain strong brand identity across all platforms.
• Engage with communities and industry influencers.

Skills

Social Media Marketing

Visual content creation

B2B communication

Canva

Video editing

Copywriting

Job description

• Create daily posts, reels, stories, and videos for Instagram, LinkedIn, Facebook, X, and YouTube.
• Maintain strong brand identity across all platforms.
• Build follower base organically using consistent content, interaction, and platform best practices.
• Engage with communities, groups, founders, tech pages, and industry influencers.
• Manage comments, DMs, and discussions to build a loyal online audience.
• Track engagement, reach, follower growth, and content performance.
• Provide weekly/monthly reports with insights and organic growth suggestions.
• Identify trending content formats and apply them to our channels.
• Understand SaaS product features and convert them into simple, engaging content.
• Coordinate with product and sales teams for new releases, features, and customer use cases.

Skills Required

• Minimum 2 years’ experience in Social Media Marketing (Organic only).
• Experience in a Technology/SaaS company is mandatory.
• Strong sense of visual content, storytelling, and B2B communication.
• Hands-on skills with Canva, basic video editing tools, and copywriting.
• Ability to analyse performance and optimise for organic growth.