Social Media Marketer

Chaudhry Nummero Infra; Central Delhi; On-site; INR 300,000 - 540,000; Full time

Job summary

Chaudhry Nummero Infra is seeking a Social Media Marketer to develop and execute our digital marketing strategies across Facebook, Instagram, Twitter, and LinkedIn. You will create engaging content, grow our online community, and increase brand awareness and engagement.

You will lead campaigns across Google Ads, Meta Ads, YouTube, and other platforms, while aligning with sales and customer service teams to ensure consistent brand voice and optimized ROI.

Responsibilities

• Develop and implement strategies to increase app installs and active users.
• Plan and manage app promotion campaigns on Google Ads, Meta Ads (Facebook & Instagram), YouTube, and other digital platforms.
• Develop and implement a comprehensive social media strategy to achieve company objectives.
• Candidate should able to face camera for brand promotion.
• Create, curate, and manage all published content across various social media platforms.
• Monitor social media channels for trending news, ideas, and feedback related to our industry and brand, and incorporate relevant content into our strategy.
• Manage social media accounts, including scheduling posts, responding to comments and messages, and engaging with our audience.
• Analyze social media metrics and insights to track performance and optimize content and strategy accordingly.
• Stay up-to-date with the latest social media trends, tools, and best practices, and incorporate them into our strategy.
• Collaborate with other teams to ensure consistency in brand voice and messaging across all platforms.
• Monitor and manage online reviews and reputation on platforms such as Google My Business, Apps, and other platforms.
• Explore new opportunities for social media growth and engagement, including influencer partnerships and paid campaigns.
• Execute tests, collect and analyze data to identify trends and insights for maximum ROI in paid campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, staying on budget and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery and optimization.
• Research and implement SEO recommendations.
• Research and analyze competitor advertising.
• Develop and execute an innovative digital marketing strategy.
• Stay ahead of industry trends, identifying opportunities for innovation.
• Improve SERP rankings to boost website rankings.

Job description

As the Social Media Marketer, you will be responsible for developing and executing our social media & digital marketing strategies across various platforms, including but not limited to Facebook, Instagram, Twitter, and LinkedIn. You will be tasked with creating engaging content, growing our online community, and increasing brand awareness and engagement.

Key Responsibilities

• Develop and implement strategies to increase app installs and active users.
• Plan and manage app promotion campaigns on Google Ads, Meta Ads (Facebook & Instagram), YouTube, and other digital platforms.
• Develop and implement a comprehensive social media strategy to achieve company objectives.
• Candidate should able to face camera for brand promotion.
• Create, curate, and manage all published content (images, video, written, etc.) across various social media platforms.
• Monitor social media channels for trending news, ideas, and feedback related to our industry and brand, and incorporate relevant content into our strategy.
• Manage social media accounts, including but not limited to scheduling posts, responding to comments and messages, and engaging with our audience.
• Analyze social media metrics and insights to track performance and optimize content and strategy accordingly.
• Stay up-to-date with the latest social media trends, tools, and best practices, and incorporate them into our strategy.
• Collaborate with other teams, including marketing, sales, and customer service, to ensure consistency in brand voice and messaging across all platforms.
• Monitor and manage online reviews and reputation management on platforms such as Google My Business, Apps, and other platforms.
• Explore new opportunities for social media growth and engagement, including influencer partnerships, collaborations, and paid advertising campaigns.
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion and optimization.
• Research and implement search engine optimization recommendations.
• Research and analyze competitor advertising.
• An excellent understanding of the YouTube platform
• Understanding of social media metrics; able to interpret the results and take action to increase the effectiveness of social media campaigns.
• Develop and execute an innovative digital marketing strategy.
• Stay ahead of industry trends, identifying new opportunities for innovation.
• Improve the search engine SERP ranking to take the website rankings to the top.