Mobile App Digital Marketing Executive

Chaudhry Nummero Infra; Central Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Chaudhry Nummero Infra is seeking a Senior Digital Marketing Executive to design and execute strategies that boost app downloads, user engagement, and brand visibility. You will lead data-driven SEO/ASO efforts, manage Google and Meta ads, and oversee content across social media and blogs.

The role requires hands-on experience with growth campaigns, strong analytics, and the ability to face camera for brand promotion.

Qualifications

• Experience in planning and executing comprehensive digital marketing campaigns.
• Strong SEO and ASO knowledge with track record of improved rankings.
• Proficiency in Google Ads, Meta Ads, YouTube, and other platforms.

Responsibilities

• Create and execute data-driven digital marketing strategies to boost app downloads and engagement.
• Plan and manage paid campaigns across Google, Meta, YouTube, and other platforms.
• Optimize app store listings (ASO) for visibility and conversions.
• Develop and implement a robust social media strategy to enhance brand presence.
• Create, curate, and publish content across social media channels.
• Collaborate with content teams to produce high-quality keyword-rich articles and pages.
• Monitor trends, analytics, and competitors to refine strategies.

Skills

SEO

ASO

Google Ads

Meta Ads

YouTube Ads

Content Creation

Social Strategy

Lead Gen

Analytics

Brand Promotion

Video Content

Collaboration

Job description

The Senior Digital Marketing Executive will be responsible for creating and executing comprehensive digital marketing strategies to increase app downloads, user engagement, and brand visibility and build a strong brand reputation.
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Key Responsibilities

• Create and implement data-driven SEO strategies to enhance website visibility and search rankings.
• Develop and implement strategies to increase app installs and active users.
• Plan and manage app promotion campaigns on Google Ads, Meta Ads (Facebook & Instagram), YouTube, and other digital platforms.
• Optimize app store listings (ASO) to improve app visibility and conversion rates.
• Monitor and improve app rankings on Google Play Store and Apple App Store.
• Conduct thorough keyword research to align with business objectives and customer search intent.
• Optimize on-page and off-page SEO, including link-building, meta tags, and content structure.
• - Develop and implement a comprehensive social media strategy to achieve company objectives.
• - Candidate should able to face camera for brand promotion.
• - Create, curate, and manage all published content (images, video, written, etc.) across various social media platforms.
• Collaborate with content teams to develop high-quality, keyword-rich articles, blogs, and landing pages.
• Build a robust presence across social media platforms (LinkedIn, Instagram, Facebook, and Twitter [now X]).
• Create and schedule engaging content tailored to each platform, focusing on user engagement and lead generation.
• Foster community engagement by interacting with followers, addressing inquiries promptly, and participating in relevant industry conversations.
• Monitor social media trends, competitors, and analytics to stay ahead of the curve.
• Work closely with the in-house graphic designer to develop visually appealing and effective marketing assets.
• Align creative outputs with the company's branding guidelines and campaign objectives.
• Design, manage, and optimize paid campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and others to maximize lead generation.
• Monitor ad performance metrics (CTR, CPC, conversion rates) and refine strategies for optimal ROI.
• Develop A/B testing strategies for creative and ad copy to ensure campaign effectiveness.
• Experiment with emerging advertising platforms or innovative marketing techniques to diversify lead-generation channels.