Social Media Lead (Personal Brands & Podcasts)

The Attention Co.; Mumbai; Vor Ort; INR 800.000 - 1.200.000; Vollzeit

Benefits dieser Stelle

Clear growth path

Exposure to high-quality brands

Ownership and trust in role

Zusammenfassung

A leading personal branding agency in India seeks a Senior Social Media Manager. The role involves owning social strategies for personal brands and managing podcast content. Candidates should have a minimum of 3 years of experience with strong skills in content strategy. The position offers ownership and a growth path within the organization, providing an opportunity to work directly with creators and founders in a dynamic environment. Ownership and strategic thinking are crucial to this position.

Qualifikationen

• 3+ years of experience managing social media for personal brands or founder-led pages.
• Strong understanding of content strategy and distribution logic.
• Experience with podcasts is a strong plus.

Aufgaben

• Build and execute social strategies for creators.
• Own Instagram, LinkedIn, and YouTube workflows.
• Track performance metrics and iterate content based on data.

Kenntnisse

Social media strategy

Content creation

Podcast management

Performance tracking

Team collaboration

Jobbeschreibung

Social Media Lead (Personal Brands & Podcasts)

The Attention Co. is a premier personal branding and marketing studio that helps founders, creators, and professionals build impactful digital identities. We focus on strategy‑driven content, advanced growth systems, and monetization frameworks, backed by experience crafting brands with followings exceeding 2 million across industries such as entertainment, alcobev, and thought leadership.

The Role

We’re looking for a Senior Social Media Manager who can own and scale personal brands end‑to‑end. Podcast experience is a strong plus, but what matters most is a deep understanding of content strategy, distribution logic, platform‑specific thinking, and the ability to deliver consistency and compounding results.

What You’ll Do

1. Personal Brand Strategy & Growth

• Build and execute social strategies for founders & creators.
• Translate long‑form content (podcasts, talks) into high‑performing social assets.
• Determine what to post, where, how often, and why.

2. Platform Ownership

• Own Instagram, LinkedIn, and YouTube workflows.
• Write captions, hooks, and context that increase reach and saves.
• Apply platform nuances (formats, timing, distribution).

3. Podcast‑Led Content (Strong Plus)

• Manage social distribution for podcast content.
• Decide which clips deserve push and which don’t.
• Coordinate with editors on cuts, hooks, and packaging.

4. Performance & Iteration

• Track performance metrics such as reach, saves, watch time, and comments.
• Iterate content formats based on data.
• Develop repeatable content systems instead of one‑offs.

5. Coordination & Ownership

• Collaborate with editors, designers, and creators.
• Maintain content calendars and publishing discipline.
• Ensure deadlines, quality, and consistency are met.

Who This Role Is For

• 3+ years of experience managing social media for personal brands, creators, or founder‑led pages.
• Strong understanding of how creators scale, not just brand posting.
• Comfortable with podcast‑led ecosystems (or eager to learn quickly).
• Recognizes the differences between reach vs relevance, posting vs positioning, and trends vs long‑term brand equity.
• Can think independently and take ownership.

This Role Is NOT For You If

• You’ve only managed static brand pages.
• You rely purely on trends without a strategy.
• You’ve never worked with a founder or creator directly.
• You need constant instructions to execute.
• You’re looking for freelance or remote work.

What You’ll Get

• Work on high‑quality personal brands from the inside.
• Exposure to podcasts, founders, and long‑form IPs.
• Ownership and trust, not micromanagement.
• Clear growth path into Lead / Head of Social / Brand Strategist.