Head of Social Media Strategy

Contentvista; India; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Contentvista is seeking a Head of Social Media Strategy to own outcomes across client accounts through content direction, platform strategy, creative planning, and execution leadership. The role requires ensuring brands look relevant, sharp, active, and strategically positioned on social media, combining strategy with creative judgment and disciplined execution.

The search emphasizes a stable operator over an unstable creative personality.

Qualifications

• 3–7 years in social media strategy / content leadership.
• Good creative instincts.
• Can lead teams and give direction.
• Reliable and stable temperament.
• Quality and consistency of content output.
• On-time monthly calendars.
• Smooth execution with backend teams.

Responsibilities

• Build monthly platform strategies for client brands.
• Define content pillars, growth angles, campaign themes.
• Align content with business goals.
• Guide reels, static creatives, carousels, captions.
• Ensure brand consistency and quality standards.
• Improve hooks, storytelling, engagement potential.
• Create monthly plans and coordinate designers, editors, managers.
• Ensure timely delivery and publishing.
• Improve content direction based on learnings.
• Present strategy and monthly plans to clients.
• Explain performance clearly and handle feedback professionally.

Skills

Social media strategy

Team leadership

Content direction

Content planning

Job description

Own social media outcomes across client accounts — strategy, creative direction, and execution leadership.

• Role Type: Full-time
• Social Media

About This Opportunity

We are looking for a Head of Social Media Strategy to own social media outcomes across client accounts through strong content direction, platform strategy, creative planning, and execution leadership.

This role owns whether client brands look relevant, sharp, active, and strategically positioned on social media. The person should combine strategy + creative judgment + execution discipline. We are not looking to hire a talented but unstable creative personality, but a stable operator.

Responsibilities

• Build monthly platform strategies for client brands
• Define content pillars, growth angles, campaign themes
• Align content with business goals
• Guide reels, static creatives, carousels, captions
• Ensure brand consistency and quality standards
• Improve hooks, storytelling, engagement potential
• Create monthly plans and coordinate designers, editors, managers
• Ensure timely delivery and publishing
• Improve content direction based on learnings
• Present strategy and monthly plans to clients
• Explain performance clearly and handle feedback professionally

Qualifications

• 3–7 years in social media strategy / content leadership
• Good creative instincts
• Can lead teams and give direction
• Reliable and stable temperament
• Quality and consistency of content output
• On-time monthly calendars
• Smooth execution with backend teams

What This Role Is (and Is Not)

• Only graphic design role
• Only copywriting role
• Only posting coordinator
• Mood-based creative person with inconsistency

Why This Role Matters

Clients judge competence visually and publicly. Strong social media delivery builds trust, retention, and referrals.