Social Media Specialist

AIM; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

A leading media and technology company in Bengaluru is seeking a Social Media Specialist to manage and grow their social media presence. The ideal candidate will have over 3 years of experience in social media management, particularly on platforms such as Instagram and LinkedIn, demonstrating success in follower growth. Responsibilities include executing content strategies, collaborating with teams to create engaging content, and analyzing performance metrics to optimize outreach. This full-time position offers an exciting opportunity to work in a fast-paced environment.

Qualifications

• 3+ years of experience managing social media for a fast‑paced media or content‑first brand.
• Proven success in scaling social media handles significantly (10k–100k+ followers).
• Creative mindset and sharp copywriting skills.

Responsibilities

• Execute the content strategy for Instagram, LinkedIn, and other platforms.
• Drive follower growth and engagement through smart content planning.
• Collaborate with teams to create platform‑native content.

Skills

Social media management

Content strategy execution

Analytics and performance tools

Copywriting skills

Visual storytelling

Tools

Buffer

Hootsuite

Meta Business Suite

SproutSocial

Job description

We are looking for a Social Media Specialist with a proven track record of scaling and managing large social media platforms—especially Instagram and LinkedIn. If you’ve built communities, cracked the algorithm, and know how to drive both engagement and follower growth for a media or content‑led brand, we want to talk to you.

Key Responsibilities

• Own and execute the content strategy for Instagram, LinkedIn, and other platforms
• Drive follower growth, engagement, and reach through smart content planning, trend‑mapping, and platform‑specific storytelling
• Collaborate with editorial, design, and video teams to create platform‑native content
• Analyze performance metrics and constantly optimize content formats, posting times, and strategies
• Manage influencer collaborations, social partnerships, and reels strategy where applicable
• Stay updated with the latest social media trends, tools, and platform updates

Requirements

• 3+ years of hands‑on experience managing social media for a fast‑paced media, publishing, or content‑first brand
• Demonstrated success in growing Instagram and LinkedIn handles to significant scale (10k–100k+)
• Strong understanding of social media analytics, performance tools, and content formats
• Creative mindset with sharp copywriting skills and an eye for visual storytelling
• Comfortable working in a high‑ownership, fast‑paced team

Bonus Points For

• Experience with paid social media marketing and boosting strategy
• Experience using tools like Buffer, Hootsuite, Meta Business Suite, or SproutSocial
• Strong network in the media/tech ecosystem

Seniority level

Associate

Employment type

Full‑time

Job function

Strategy/Planning and Advertising

Industries

Technology, Information and Media