Social Media Manager

Point 5 Media Productions; Varanasi; On-site; INR 350,000 - 520,000; Full time

Job summary

Point 5 Media Productions in Varanasi is seeking a proactive Social Media Manager to plan, create, and schedule content across major platforms, ensuring brand consistency and audience engagement.

You will manage social media calendars, optimize posts for reach, monitor channels, respond to comments, and coordinate with creative, content, and marketing teams to align activities with broader campaigns and goals.

Qualifications

• Strong skills in Social Media Marketing and SMO to plan, execute, and optimize campaigns across major platforms.
• Ability to develop and implement Content Strategy and create engaging writing tailored to different audiences and channels.
• Excellent Communication skills for collaborating with internal teams and interacting with online communities and clients.
• Familiarity with analytics tools and basic reporting to interpret data and recommend improvements.
• Experience managing brand pages or campaigns in a marketing or media environment; agency experience is an advantage.
• Understanding of visual content best practices (images, video, reels) and trends in digital and social media.
• Strong organizational skills, attention to detail, and the ability to manage multiple platforms and deadlines.
• Diploma or degree in Marketing, Communications, Media, or related field, or equivalent practical experience.

Responsibilities

• Plan, create, and schedule content across social platforms.
• Ensure brand consistency and audience engagement.
• Manage social media calendars, optimize posts for reach and performance.
• Monitor channels and respond to comments and messages in a timely and professional manner.
• Develop and execute social media campaigns, track analytics, and prepare performance reports.
• Coordinate with creative, content, and marketing teams to align social media activities with broader brand strategies and campaign goals.

Skills

Social Media Marketing

SMO

Content Strategy

Copywriting

Communication

Analytics Tools

Brand Management

Visual Content

Time Management

Education

Bachelor's degree in Marketing, Communications, Media, or related field

Job description

Company Description

Point 5 Media Productions is a dynamic marketing agency that blends creativity with strategy to transform brands into memorable experiences. The team specializes in branding, content creation, photo and videography, and social media management to build strong and engaging online identities. Campaigns are crafted with a personalized approach, focusing on storytelling that inspires, connects with audiences, and drives measurable results. The agency is committed to pushing creative boundaries and developing innovative, growth-oriented solutions for every client. Joining Point 5 Media Productions means collaborating with a skilled team that values vision, originality, and impact.

Role Description

This is a full-time, on-site Social Media Manager role based in Varanasi. The Social Media Manager will plan, create, and schedule content across social platforms, ensuring brand consistency and audience engagement. Responsibilities include managing social media calendars, optimizing posts for reach and performance, monitoring channels, and responding to comments and messages in a timely and professional manner. The role involves developing and executing social media campaigns, tracking analytics, preparing performance reports, and coordinating with creative, content, and marketing teams to align social media activities with broader brand strategies and campaign goals.

Qualifications

• Strong skills in Social Media Marketing and Social Media Optimization (SMO) to plan, execute, and optimize campaigns across major platforms.
• Ability to develop and implement effective Content Strategy and create engaging Writing tailored to different audiences and channels.
• Excellent Communication skills for collaborating with internal teams and interacting with online communities and clients.
• Familiarity with social media analytics tools and basic reporting to interpret data and recommend improvements.
• Experience managing brand pages or campaigns in a marketing or media environment; agency experience is an advantage.
• Basic understanding of visual content best practices (images, video, reels) and trends in digital and social media.
• Strong organizational skills, attention to detail, and the ability to manage multiple platforms and deadlines.
• Relevant diploma or degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.