Social Media Manager — Digital Marketing

MSM Unify India; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

MSM Unify India is seeking a creative, data-driven Social Media Manager to own the social media presence of multiple education clients from strategy to execution. The role requires managing brand voices, aligning content with admissions cycles, and delivering measurable results across platforms.

You will collaborate with design, video, and paid teams to create impactful content and timely campaigns. The ideal candidate will bring 3–4 years of agency or multi-client experience, strong

Qualifications

• Graduate in Marketing, Mass Communication, or related field.
• 3–4 years of social media management experience.
• Experience managing calendars and campaigns for multiple brands.

Responsibilities

• Own end-to-end social media strategy for multiple client accounts across platforms.
• Build monthly content calendars aligned with each client's admissions cycle, programs, offerings, and business objectives.
• Translate client briefs and brand guidelines into platform-specific content plans and posting cadences.
• Stay current on platform trends, formats, and algorithm changes, and adapt strategy proactively.
• Write clear, on-brand copy for posts, captions, reels scripts, and campaigns across multiple client accounts.
• Coordinate with design, video, and creative teams to brief, review, and finalize social creatives, reels, and short-form video content.
• Review and proofread all content for quality, tone, and brand consistency before publishing.
• Manage publishing schedules and ensure timely go-live of all approved content.
• Monitor comments, DMs, and mentions across client handles, and respond promptly in the brand's voice.
• Flag escalations or reputational risks early and coordinate internally for a swift, appropriate response.
• Drive engagement initiatives: polls, Q&As, takeovers, UGC - to grow community interaction organically.
• Track and report on key social metrics - reach, engagement rate, follower growth, video views, and content performance - for every client on a monthly basis.
• Translate performance data into clear, actionable recommendations for the next content cycle.
• Maintain organized trackers for content calendars, posting status, and approvals across accounts, audit-ready at all times.
• Act as the primary point of contact for assigned clients on all social media matters, handling day-to-day queries, requests, and approvals directly.
• Present content calendars, creative concepts, and monthly performance reports directly to client stakeholders.
• Build strong, trust-based client relationships through responsive communication and consistent delivery.
• Incorporate client feedback quickly and manage revisions without slipping deadlines.
• Coordinate with the Paid Media/SMO, Creative, and Content teams to align organic and paid social efforts.
• Support pitch and proposal work with social media strategy decks, audits, and competitor benchmarking when required.

Skills

Social media management

Copywriting

Hootsuite

Sprout Social

Analytics tools

Paid social basics

AI content tools

Canva

CapCut

Premiere Pro

Education

Bachelor's degree in Marketing or Mass Communication

Tools

Meta Business Suite

Sprout Social

Canva

CapCut

Premiere Pro

Job description

MSM Unify India is a higher education solutions partner dedicated to helping institutions grow, engage, and prepare students for future careers. We collaborate with universities, colleges, and education leaders across India to strengthen capabilities through technology, strategic partnerships, and student-centric innovation. Our integrated ecosystem, MSM CampusOS, Education Training & Placement, Global Marketing Office, Mentor, and Workforce Mobility, drives institutional growth, employability, recruitment, and global outreach. We are committed to building future-ready institutions and shaping the next generation of higher education in India.

About the Role

About MSM Unify India

MSM Unify India is a higher education solutions partner dedicated to helping institutions grow, engage, and prepare students for future careers. We collaborate with universities, colleges, and education leaders across India to strengthen capabilities through technology, strategic partnerships, and student-centric innovation. Our integrated ecosystem, MSM CampusOS, Education Training & Placement, Global Marketing Office, Mentor, and Workforce Mobility, drives institutional growth, employability, recruitment, and global outreach. We are committed to building future-ready institutions and shaping the next generation of higher education in India.

We are looking for a creative, data-driven Social Media Manager who can own the social media presence of multiple education clients end to end, from strategy and content planning to execution, community engagement, and performance reporting. This role is ideal for someone who understands both the craft of storytelling and the discipline of metrics, thrives on managing several brand voices at once, and is comfortable working directly with client stakeholders.

Key Responsibilities

• Own the end-to-end social media strategy for assigned client accounts across platforms including Instagram, LinkedIn, Facebook, YouTube, and X.
• Build monthly content calendars aligned with each client's admissions cycle, programs, offerings, and business objectives.
• Translate client briefs and brand guidelines into platform-specific content plans and posting cadences.
• Stay current on platform trends, formats, and algorithm changes, and adapt strategy proactively.

Content Creation & Execution

• Write clear, on-brand copy for posts, captions, reels scripts, and campaigns across multiple client accounts.
• Coordinate with design, video, and creative teams to brief, review, and finalize social creatives, reels, and short-form video content.
• Review and proofread all content for quality, tone, and brand consistency before publishing.
• Manage publishing schedules and ensure timely go-live of all approved content.

Community Management & Engagement

• Monitor comments, DMs, and mentions across client handles, and respond promptly in the brand's voice.
• Flag escalations or reputational risks early and coordinate internally for a swift, appropriate response.
• Drive engagement initiatives: polls, Q&As, takeovers, UGC - to grow community interaction organically.

Analytics & Reporting

• Track and report on key social metrics - reach, engagement rate, follower growth, video views, and content performance - for every client on a monthly basis.
• Translate performance data into clear, actionable recommendations for the next content cycle.
• Maintain organized trackers for content calendars, posting status, and approvals across accounts, audit-ready at all times.

Client & Cross-Functional Coordination

• Act as the primary point of contact for assigned clients on all social media matters, handling day-to-day queries, requests, and approvals directly.
• Present content calendars, creative concepts, and monthly performance reports directly to client stakeholders.
• Build strong, trust-based client relationships through responsive communication and consistent delivery.
• Incorporate client feedback quickly and manage revisions without slipping deadlines.
• Coordinate with the Paid Media/SMO, Creative, and Content teams to align organic and paid social efforts.
• Support pitch and proposal work with social media strategy decks, audits, and competitor benchmarking when required.

Skills & Qualifications

• Minimum Qualification: Graduate (Marketing, Mass Communication, or related field preferred).
• Minimum Experience: 3-4 years in social media management, preferably in an agency or multi-client environment.
• Demonstrated experience managing social media calendars and campaigns end to end for multiple brands or clients simultaneously.
• Strong copywriting skills with the ability to adapt tone and voice across different brands.
• Prior hands-on experience with social media management tools such as Hootsuite, Sprout Social, or similar platforms.
• Working knowledge of social media analytics tools (native platform insights, Meta Business Suite, or third-party tools).
• Understanding of paid social basics and how organic strategy complements Meta Ads, LinkedIn Ads, and YouTube Ads.
• Comfortable presenting content plans and performance reports directly to clients.
• Hands-on experience using AI tools for image generation and video generation to support content creation.
• Basic photo/video editing skills (e.g., Canva, CapCut, Premiere Pro, or similar) is a plus.
• Familiarity with AI tools for content ideation, scheduling, and reporting is a plus.
• Strong tracker discipline - comfortable managing detailed content and posting trackers across multiple accounts.
• Proactive, detail-oriented, and able to manage competing deadlines across several client accounts.