Social Media Manager

Career Path HR Solution; Thane; On-site; INR 406,000 - 487,000; Full time

Job summary

Career Path HR Solution in Thane, Maharashtra seeks a proactive Social Media Manager to handle day-to-day activities across multiple brand handles and verticals. You will manage content planning, publishing, community management, and performance tracking from ideation to publishing.

The ideal candidate will have at least 1 year of hands-on experience, strong knowledge of Instagram, Facebook, LinkedIn and YouTube, and excellent written communication and organisational skills to balance deadlines

Qualifications

• Minimum 1 year of experience in Social Media Management.
• Strong understanding of major platforms (Instagram, Facebook, LinkedIn, YouTube).
• Knowledge of reels, carousels, stories and short-form videos.
• Strong written communication and organisational skills.

Responsibilities

• Manage social media platforms including Instagram, Facebook, LinkedIn, and YouTube.
• Plan and maintain weekly and monthly content calendars.
• Coordinate with content, design, clinical, business, and brand teams.
• Develop content ideas for campaigns, events, awareness days, and brand initiatives.
• Coordinate content from ideation to final publishing.
• Ensure consistency in brand messaging, tone, and visual identity.
• Monitor comments, messages, mentions, and audience interactions.
• Track reach, engagement, followers, views, shares, saves, and profile activity.
• Prepare social media performance reports and identify high- and low-performing content.

Skills

Social media management

Content calendars

Coordination

Communication

Brand consistency

Analytics & reporting

Tools

Instagram

Facebook

LinkedIn

YouTube

Job description

Job Description - Social Media Manager

Industry: Healthcare / Education / Parenting

Location: Thane, Maharashtra

Experience: Minimum 1 Year

Employment Type: Full-Time

Salary: Upto 40k per month

Job Summary

We are looking for a proactive and organised Social Media Manager to manage day-to-day social media activities across multiple brand handles and verticals. The role will involve content planning, coordination, publishing, community management, and performance tracking.

Key Responsibilities

• Manage social media platforms including Instagram, Facebook, LinkedIn, and YouTube.
• Plan and maintain weekly and monthly content calendars.
• Coordinate with content, design, clinical, business, and brand teams.
• Develop content ideas for campaigns, events, awareness days, and brand initiatives.
• Coordinate content from ideation and approval through final publishing.
• Ensure consistency in brand messaging, tone, and visual identity.
• Manage social media requirements across multiple brands, programs, centres, and initiatives.
• Monitor comments, messages, mentions, and audience interactions.
• Track reach, engagement, followers, views, shares, saves, and profile activity.
• Prepare social media performance reports and identify high- and low-performing content.
• Monitor competitor and industry social media activity.
• Suggest improvements based on audience behaviour and content performance.

Required Skills

• Minimum 1 year of experience in Social Media Management.
• Strong understanding of Instagram, Facebook, LinkedIn, and YouTube.
• Knowledge of Reels, carousels, static posts, stories, and short-form videos.
• Strong written communication skills.
• Excellent coordination and organisational skills.
• Ability to manage multiple deadlines and social media handles simultaneously.
• Proactive approach with strong ownership of content calendars.
• Experience in healthcare, education, parenting, wellness, or consumer-facing brands will be an advantage.

Ideal Candidate

• Highly organised and detail-oriented.
• Proactive and creative in identifying content opportunities.
• Strong in follow-ups and cross-functional coordination.
• Comfortable managing multiple brands/handles.
• Updated with social media trends and formats.
• Able to balance creativity with consistency and execution.