Social Media Manager

The Social Journey; Mumbai; On-site; INR 550,000 - 850,000; Full time

Job summary

The Social Journey in Mumbai is seeking a hands-on Social Media Manager to lead social strategies for client brands. You will plan content calendars, create compelling visuals and copy with the design team, and oversee daily posting, engagement, and community management.

Key responsibilities include monitoring performance, optimizing campaigns for reach and conversions, and contributing to reporting and insights to drive digital growth for lifestyle, retail, and technology brands.

Qualifications

• Proficiency in social media marketing and optimization to plan, execute, and optimize campaigns across platforms.
• Strong communication and writing skills for clear, brand-aligned content and messaging.
• Knowledge of content strategy to develop data-informed social media plans supporting business objectives.
• Experience with analytics tools, reporting, and performance tracking to translate data into actionable insights.
• Familiarity with current social media trends, platform best practices, and competitor benchmarking.
• Ability to collaborate with cross-functional teams, manage multiple projects, and meet deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, Media, or related field is preferred.
• Experience with lifestyle, retail, or technology brands and related digital marketing concepts (SEO, content marketing, email marketing) is advantageous.

Responsibilities

• Plan and execute social media strategies across platforms.
• Manage content calendars, daily posting and engagement activities.
• Collaborate with content and design teams to develop high-performing visuals and copy.
• Monitor performance metrics and optimize campaigns for reach, engagement, and conversions.
• Community management: respond to comments and messages and maintain a consistent brand voice.
• Stay updated on platform trends and contribute to reporting and insights for broader growth initiatives.

Skills

Social Media Marketing

SMO

Communication

Writing

Content Strategy

Analytics & Reporting

Trend Awareness

Cross-functional Collaboration

Education

Bachelor's degree in Marketing/Communications/Media

Job description

Company Description

The Social Journey is a 360° marketing and brand growth partner focused on strategy-led digital transformation for modern businesses. The team supports founders, emerging brands, and growing companies in lifestyle, retail, and technology to build authority, increase visibility, and drive measurable growth. Their services span social media management, content creation, SEO, website development, affiliate marketing, email marketing, content writing, and digital growth strategy. With a structured, data-informed approach, The Social Journey emphasizes clear positioning, consistent storytelling, and strategic execution over short-term tactics. The company blends creative thinking with business-focused marketing.

Role Description

This is a full-time, on-site Social Media Manager role based in Nariman point, Mumbai. The Social Media Manager will plan and execute social media strategies across platforms, manage content calendars, and oversee daily posting and engagement activities. Responsibilities include collaborating with the content and design teams to develop high-performing visuals and copy, monitoring performance metrics, and optimizing campaigns for reach, engagement, and conversions. The role involves community management, responding to comments and messages, and maintaining a consistent brand voice aligned with client goals. The Social Media Manager will also stay updated on platform trends, contribute to reporting and insights, and support broader digital growth initiatives.

Qualifications

• Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to plan, execute, and optimize campaigns across platforms.
• Candidates should possess strong Communication and Writing skills to craft clear, engaging, and brand-aligned content and messaging.
• Candidates should possess skills in Content Strategy to develop structured, data-informed social media plans that support business and brand objectives.
• Candidates should have experience with analytics tools, reporting, and performance tracking to translate data into actionable insights.
• Candidates should be familiar with current social media trends, platform best practices, and competitor benchmarking.
• Candidates should demonstrate the ability to collaborate with cross-functional teams, manage multiple projects, and meet deadlines in a fast-paced environment.
• A bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience, is preferred.
• Experience working with lifestyle, retail, or technology brands, and familiarity with broader digital marketing concepts (SEO, content marketing, and email marketing) will be an advantage.