Social Media Manager

India Running; Mumbai; On-site; INR 400,000 - 900,000; Full time

Job summary

India Running is seeking a Social Media Manager (Events) to own content for our runs, activations, and community events in Mumbai. You’ll plan, capture, and post engaging coverage before, during, and after each event to boost signups and community energy.

You’ll work with on-ground teams and photographers to craft timely captions, reels, and stories, while tracking engagement and refining content strategies for future activations.

Qualifications

• Genuine interest in running, fitness, or sports communities.
• 1–3 years of social media management experience, ideally with live/event coverage.
• Comfortable working on the ground at events with early mornings and fast turnarounds.
• Strong instinct for content that stops the scroll in real time.
• Able to think on your feet and adapt content plans on the fly.
• Self-driven; comfortable owning event-day content solo when needed.

Responsibilities

• Plan and execute social media strategy around events — pre-event hype, live coverage, post-event recaps.
• Manage real-time content capture and posting on race day / event day (stories, reels, posts).
• Coordinate with photographers, videographers, and on-ground teams to source content fast.
• Build event-specific content calendars leading up to and following each activation.
• Write captions and community posts that capture event energy and runner stories.
• Track engagement and performance of event content, and report on what worked.
• Collaborate with the events and design teams to plan content touchpoints in advance.

Skills

Event social media

Live coverage

Content planning

Caption writing

Analytics tracking

Collaboration

Job description

Social Media Manager (Events) — Fitpage | Ascend | India Running

Location: Mumbai Reports to: Marketing Lead

About the Role

We're looking for a Social Media Manager who thrives on the chaos and energy of event days. You'll own social media before, during, and after our runs, activations, and community events — turning bib pickups, start lines, and finish‑line hugs into content that makes people wish they were there (and sign up for the next one).

What You’ll Do

• Plan and execute social media strategy around events — pre-event hype, live coverage, post-event recaps
• Manage real-time content capture and posting on race day / event day (stories, reels, posts)
• Coordinate with photographers, videographers, and on-ground teams to source content fast
• Build event-specific content calendars leading up to and following each activation
• Write captions and community posts that capture event energy and runner stories
• Track engagement and performance of event content, and report on what worked
• Collaborate with the events and design teams to plan content touchpoints in advance

What We’re Looking For

• Genuine interest in running, fitness, or sports communities
• 1–3 years of social media management experience, ideally with live/event coverage
• Comfortable working on the ground at events — early mornings, outdoor shoots, fast turnarounds
• Strong instinct for what makes content stop the scroll in real time
• Ability to think on your feet and adapt content plans on the fly
• Self-driven; comfortable owning event-day content solo when needed

The Platforms

• Ascend - performance nutrition

Social Media — event-day and community content across brands