Social Media Manager

equentis; Mumbai; On-site; INR 1,200,000 - 2,500,000; Full time

Job summary

Equentis Wealth Advisory Ltd in Mumbai invites a skilled Assistant Manager/Senior Associate for Social Media & Communities. You will monitor channels, build brand communities, and execute campaigns to grow awareness and profitable engagement.

The role requires a marketing or business background, 2+ years in social media, and strong analytics. You will collaborate with agencies and internal teams to deliver data-driven content, maintain editorial calendars, and enhance the brand's online

Qualifications

• Advanced analytical and numerical skills.
• Excellent written, oral and electronic communication skills.
• Degree in marketing or business administration with at least 2 years of experience.

Responsibilities

• Monitor and manage social media channels with editorial calendar.
• Create and curate content for platforms such as Facebook, Instagram, LinkedIn, YouTube.
• Analyze social media metrics and report insights and opportunities.
• Manage brand's online reputation and respond to inquiries.
• Coordinate with design and media agencies to ensure campaign quality.
• Present data visually to align with business objectives.

Skills

Analytical skills

Numerical skills

Written communication

Oral communication

Creativity

Education

Bachelor's degree in Marketing or Business Administration

Tools

Facebook Ads Manager

Content creation tools

Job description

Job Description: Assistant Manager/Senior Associate - Social Media & Communities

Hiring organization: Equentis Wealth Advisory Ltd, Lower Parel, Mumbai

Company profile

A fast growing SEBI registered Fintech with 1Mn+ registered users on the

path to becoming a unicorn in the next 2-3 years. With a team size of 550 and growing centres

across Mumbai, Noida & Bangalore we are ramping up aggressively for the exciting next phase

of growth.

What is the role?

We are looking for a Social Media Manager to monitor & manage social media platforms, create

communities for the brand & tactically execute campaigns to drive brand awareness with profitable growth.

Key responsibilities

Social Media Management

• Monitor and manage social media channels, including scheduling posts, responding to
• comments, messages, and maintaining an editorial calendar.
• Assist creating monthly, quarterly and annual plans ensuring budget vs. actual compliance on spend inputs, leads & outcome metrics.
• Hands on experience in Facebook Ads manager, audiences, campaign implementation & reporting.
• Ensure implementation of platform wise content strategy.
• Ensure all the product/ business posts, Topical calendar, are followed every month.

Content curation & creation

• Creative bent of mind & content creator / copy, concepts , ideation, communication
• Create and curate engaging content for social media platforms, including but not limited to,Facebook, Twitter, Instagram, LinkedIn, YouTube, etc. with agencies, in house design team.
• Create campaigns that leverage current events, cultural moments, and other relevant topics to drive engagement & increase brand awareness.

Analytics and Reporting

• Analyze and report social media metrics to identify trends, insights, and opportunities for improvement.
• Competitor analysis and analytics.

ORM Management

• Monitor and manage the brand's online reputation on social media.
• Respond to customer inquiries and feedback in a timely and professional manner & escalate issues as necessary to the appropriate internal teams.
• Develop and implement strategies to address negative reviews and comments, and work to enhance the brand's overall online reputation.

Agency management

• Liaise with design and media agencies on the campaign; review execution to ensure adherence to SLAs and monitor quality of execution

Presentation

• Strong data visualization to business objective to be presented in an effective & interesting visual format

What are we looking for?

• Should have a degree in marketing, business administration with at least 2 years of work experience in social media marketing
• Social Media Agency side experience preferred.
• Advanced analytical and numerical skills
• Excellent written, oral and electronic communication skills
• Ability to balance creativity and analytics.

Must Have's

• Customer-first approach: That's the North Star. Everything we do is to make our users investment experience better & rewarding
• Ownership: We don't just sport lab coats, but we experiment - a lot. And we take complete ownership
• Data-driven: The source of truth. Simple as that