Social Media Manager

Magpie Global; Mumbai; On-site; INR 450,000 - 650,000; Full time

Job summary

Deepjyoti India Foundation seeks a proactive Social Media Manager to lead digital marketing initiatives, enhance brand visibility, and drive engagement and admissions-related outcomes. The role covers performance marketing, content creation, SEO, and multichannel campaigns across social media, websites, and campaigns.

You will plan and optimize paid campaigns, develop engaging content, and analyze KPIs to improve ROI while aligning with the foundation's mission and outreach goals.

Qualifications

• Hands-on experience in performance marketing, social media, and content marketing.
• Experience with admissions marketing and website management.
• Strong brand communications skills and strategic thinking.

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with organizational goals.
• Plan, manage, and optimize Google Ads and Meta Ads campaigns for lead generation, awareness, and conversions.
• Monitor campaign performance, analyze key metrics, and optimize campaigns for ROI.
• Track and report on leads, conversions, engagement, traffic, and other KPIs.
• Develop and implement social media strategies across relevant platforms.
• Plan and manage content calendars for social media, websites, and digital campaigns.
• Create and coordinate engaging content including posts, reels, videos, creatives, blogs, and campaign communication.
• Monitor social media trends, audience behaviour, and competitor activity to improve engagement and reach.
• Build compelling brand stories that effectively communicate the organization's work, values, and impact.

Skills

Performance marketing

Social media

SEO

Content marketing

Admissions marketing

Website management

Brand communication

Tools

Google Ads

Meta Ads

Job description

Were Hiring: Social Media Manager

Deepjyoti India Foundation is looking for a creative, passionate, and proactive Social Media Manager to join our team and help amplify our work and impact across digital platforms.

Location: Mumbai

Work Mode: On-site

About the Role

We are looking for a dynamic and result-oriented social media and Digital Marketing Specialist to lead and execute digital marketing initiatives that strengthen brand visibility, drive audience engagement, generate quality leads, and support admissions and outreach objectives.

The ideal candidate should have hands-on experience across performance marketing, social media, SEO, content marketing, admissions marketing, website management, and brand communication, with the ability to plan and execute integrated marketing campaigns.

Key Responsibilities

Digital & Performance Marketing

• Develop and execute comprehensive digital marketing strategies aligned with organizational goals.
• Plan, manage, and optimize Google Ads and Meta Ads campaigns for lead generation, awareness, and conversions.
• Monitor campaign performance, analyse key metrics, and optimize campaigns for better ROI.
• Track and report on leads, conversions, engagement, traffic, and other relevant KPIs

Social Media & Content Marketing

• Develop and implement social media strategies across relevant platforms.
• Plan and manage content calendars for social media, websites, and digital campaigns.
• Create and coordinate engaging content including posts, reels, videos, creatives, blogs, and campaign communication.
• Monitor social media trends, audience behaviour, and competitor activity to improve engagement and reach.
• Build compelling brand stories that effectively communicate the organization's work, values, and impact