Social Media Manager

Aplomb Care Products; Jabalpur; On-site; INR 420,000 - 780,000; Full time

Job summary

Aplomb Care Products in Jabalpur, MP, is seeking a creative Social Media Manager to enhance our brand presence across digital platforms and drive engagement for our personal care portfolio.

You will plan content calendars, develop engaging content, and coordinate with designers, influencers, and brand ambassadors to deliver high-quality visuals and campaigns. 3–8 years of experience required.

Qualifications

• Bachelor's degree in Communications, Digital Marketing, Mass Communication, or a related field.
• 3-8 years of experience in social media management, preferably in Personal Care/Beauty/FMCG.
• Strong understanding of social platforms, algorithms, and trends.
• Experience with social media tools like Hootsuite, Buffer, Meta Business Suite.

Responsibilities

• Plan, create, and execute content calendars across Instagram, Facebook, LinkedIn, YouTube, Pinterest, and X.
• Develop engaging posts, reels, stories, videos, and product promotions.
• Coordinate with designers, photographers, and creators for high-quality visuals.
• Monitor trends and competitor activity in beauty/personal care.
• Manage community engagement and respond to comments and inquiries.
• Execute influencer marketing campaigns with beauty influencers and ambassadors.
• Track performance metrics: reach, engagement, followers, conversions.
• Run paid social campaigns to boost brand awareness and sales.
• Support product launches and seasonal marketing activities.
• Ensure brand guidelines and consistent communication.

Skills

Social Media Marketing

Content Creation

Influencer Marketing

Community Management

Performance Analytics

Paid Social Advertising

Copywriting

Brand Building

Video & Reel Strategy

Trend Analysis

Education

Bachelor's degree in Communications, Digital Marketing, Mass Communication, or related field

Tools

Hootsuite

Buffer

Meta Business Suite

Canva

Adobe Photoshop

Illustrator

Job description

Job Title: Social Media Manager

Location: Jabalpur, M.P
Department: Marketing
Industry: Personal Care / FMCG / Beauty & Wellness
Experience: 3-8 Years

Job Summary

We are seeking a creative and results-driven Social Media Executive to manage and grow our brand presence across digital platforms. The ideal candidate will be responsible for developing engaging content, increasing brand awareness, driving customer engagement, and supporting business growth through effective social media strategies for our personal care product portfolio.

Key Responsibilities

• Plan, create, and execute social media content calendars across platforms such as Instagram, Facebook, LinkedIn, YouTube, Pinterest, and X (Twitter).
• Develop engaging content including posts, reels, stories, videos, product promotions, and customer testimonials.
• Coordinate with graphic designers, photographers, and content creators to produce high-quality visual content.
• Monitor social media trends, beauty and personal care industry updates, and competitor activities.
• Manage community engagement by responding to comments, messages, and customer inquiries.
• Execute influencer marketing campaigns and collaborate with beauty influencers, creators, and brand ambassadors.
• Track, analyze, and report social media performance metrics, including reach, engagement, follower growth, and conversions.
• Run and optimize paid social media campaigns to drive brand awareness and sales.
• Support product launches, promotional campaigns, and seasonal marketing activities.
• Ensure consistent brand communication and adherence to brand guidelines.

Required Qualifications

• Bachelor's degree, Communications, Digital Marketing, Mass Communication, or a related field.
• 3-8 years of experience in social media management, preferably in Personal Care, Beauty, Cosmetics, FMCG, or Consumer Products.
• Strong understanding of social media platforms, algorithms, and content trends.
• Experience with social media management tools such as Hootsuite, Buffer, Meta Business Suite, or similar.
• Basic knowledge of graphic design tools like Canva, Adobe Photoshop, or Illustrator.
• Familiarity with paid social advertising and analytics tools.
• Excellent written and verbal communication skills.

Key Skills

• Social Media Marketing
• Content Creation
• Influencer Marketing
• Community Management
• Performance Analytics
• Paid Social Advertising
• Copywriting
• Brand Building
• Video & Reel Strategy
• Trend Analysis

KPIs

• Follower growth across platforms
• Engagement rate
• Reach and impressions
• Website traffic from social channels
• Lead generation and conversions
• ROI on social media campaigns
• Influencer campaign performance