Social Media Executive

Naidu Hall

Chennai District

On-site

INR 350,000 - 550,000

Full time

14 days+

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Job summary

Naidu Hall is seeking a Social Media Executive to plan and manage the company’s social media presence across Facebook, Instagram, YouTube and LinkedIn. You will craft engaging content, coordinate with creators and agencies, and drive campaigns that boost brand visibility and sales.

You will monitor engagement, respond to customer inquiries and manage campaigns, while supporting store events and offline promotions.

Qualifications

Plan monthly and campaign-wise content calendars for offline promotions.
Create, curate and publish high-quality social content.
Manage official social handles across platforms.
Monitor and respond to comments and reviews to maintain reputation.
Identify and coordinate with influencers and vendors.
Coordinate paid campaigns and track ROI.
Analyse performance metrics and prepare reports.
Stay updated with trends and competitive benchmarks.

Responsibilities

Develop and execute comprehensive social media strategies aligned with overall marketing and brand objectives.
Plan monthly and campaign-wise content calendars for offline promotions. Ensure brand consistency across all social media platforms.
Create, curate, and publish high-quality, engaging content across platforms and coordinate with teams for shoots and campaigns.
Manage official social media handles and ensure timely posting and optimization.
Monitor comments, messages, reviews and respond professionally to maintain reputation.
Identify, onboard and coordinate with influencers and agencies for campaigns and measure ROI.
Support store-level activities, events, and content creation during activations.
Coordinate paid promotions and monitor budgets across platforms and agencies.
Analyse reach, engagement, follower growth, leads and conversions; prepare insights reports.
Stay updated with trends, conduct competitor analysis and apply learnings.

Skills

Facebook

Instagram

YouTube

Meta Business Suite

Social media analytics tools

Paid promotions

Content planning

Education

Bachelor's degree in marketing/communications/business administration

Digital Marketing certification

Tools

Meta Business Suite

Job description

Purpose of the Role

The Social Media Executive will be responsible for planning, executing, and managing the company social media presence across all digital platforms. The role focuses on enhancing brand visibility, customer engagement, and sales conversions through strategic content creation, campaign execution, influencer collaborations, and performance tracking. The position also supports offline store activities, reputation management, and coordination with internal teams and external agencies.

Key Responsibilities & Accountabilities

1. Social Media Strategy & Planning

Develop and execute comprehensive social media strategies aligned with overall marketing and brand objectives.
Plan monthly and campaign-wise content calendars for offline promotions. Ensure brand consistency across all social media platforms.

2. Content Creation & Management

Create, curate, and publish high-quality, engaging, and brand-aligned content (static, reels, videos, captions). Coordinate with designers, photographers, videographers, and creative agencies for shoots and content production. Support product launches, campaigns, store events, and festive promotions through digital content.

3. Platform Management

Manage official social media handles including Facebook, Instagram, YouTube, and LinkedIn. Ensure timely posting, monitoring, and optimization of content. Maintain content hygiene and platform best practices.

4. Community Engagement & Reputation Management

Monitor comments, messages, mentions, and reviews across platforms. Respond to customer queries, feedback, and complaints in a professional and timely manner. Manage and monitor Google Reviews to maintain a positive brand reputation.

5. Influencer & Collaboration Management

Identify, onboard, and coordinate with influencers, content creators, models, and VJs.
Plan influencer campaigns aligned with brand objectives and campaign goals. Track influencer performance and ROI.

6. Campaign Execution & Store Activity Support

Support store-level marketing activities, live events, launches, and promotions. Coordinate with retail teams for content creation during store events. Travel to store locations as required for shoots and activations.

7. Paid Promotions & Budget Coordination

Coordinate social media boosting and paid campaigns via Meta Business Suite. Track and optimize spend across boosting, influencer collaborations, shoots, and agencies. Ensure adherence to approved budgets.

8. Analytics, Reporting & Performance Tracking

Monitor and analyse performance metrics such as reach, engagement, follower growth, leads, and conversions.
Prepare periodic performance reports with insights and recommendations. Use analytics to improve content and campaign effectiveness.

9. Trend Monitoring & Competitive Analysis

Stay updated with emerging social media trends, formats, and platform updates. Conduct competitor analysis and benchmarking. Implement relevant trends to enhance engagement and brand relevance.

10. Agency & Vendor Coordination

Coordinate with social media agencies, advertising partners, and vendors. Ensure timely delivery, quality output, and alignment with brand objectives.

11. Crisis & Issue Management

Handle negative feedback, complaints, or social media crises effectively. Escalate critical issues to management when required and ensure resolution.

Key Performance Indicators (KPIs)