Social Media Manager

QI Spine; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

QI Spine is seeking a highly creative Social Media Manager to lead our digital presence. You will craft end-to-end social strategies, plan calendars, and produce engaging formats across major platforms, while collaborating with design, content, and medical teams to drive brand awareness and conversations.

The role focuses on storytelling, audience insights, and performance-driven execution to strengthen trust and visibility for the brand.

Qualifications

• Demonstrated ability to create compelling social narratives.
• Experience planning content calendars aligned with brands and campaigns.
• Strong understanding of platform algorithms and audience behavior.

Responsibilities

• Develop and execute end-to-end social media strategies across platforms (Instagram, Facebook, LinkedIn, YouTube, X).
• Plan monthly content calendars aligned with brand and campaign objectives.
• Create engaging formats: posts, reels, videos, carousels, stories, leadership content.
• Collaborate with design, content, performance marketing, and medical teams for campaigns.
• Monitor engagement, respond to audiences, and manage community interactions professionally.
• Analyze KPIs (reach, engagement, followers, CTR, conversions) and optimize.
• Coordinate with influencers, creators, agencies, and production partners.

Skills

Creative thinking

Strategic planning

Content storytelling

Performance marketing

Audience insights

Tools

Hootsuite

Canva

Google Analytics

Ads Manager

Job description

QI Spine is looking for a highly creative and strategic Social Media Manager to lead and scale our digital presence across platforms. This role requires someone who understands audience behavior, storytelling, content strategy, and performance-driven social media execution. You will be responsible for building brand awareness, driving engagement, and creating meaningful conversations that strengthen trust and visibility for the brand.

Key Responsibilities

• Develop and execute end-to-end social media strategies across Instagram, Facebook, LinkedIn, YouTube, X, and emerging platforms
• Plan and manage monthly content calendars aligned with brand, business, and campaign objectives
• Create engaging content formats including static posts, reels, videos, carousels, stories, and thought-leadership content
• Collaborate with design, content, performance marketing, and medical teams for integrated campaign execution
• Manage platform-wise communication, community engagement, and audience interactions in a timely and professional manner
• Track trends, platform updates, and audience insights to create relevant and high-performing content
• Work closely with influencers, creators, agencies, and production partners for campaign execution
• Monitor and analyze social media KPIs including reach, engagement, follower growth, CTR, and conversions
• Drive social media performance through data-backed optimization and experimentation
• Support brand campaigns, shoots, patient stories, doctor-led content, and awareness initiatives
• Maintain consistency in brand tone, visual identity, and communication across all social channels

Looking out for immediate joiners only!!