Social Media Executive

Ritu & Company; Lucknow; On-site; INR 300,000 - 520,000; Full time

Job summary

Ritu & Company in Lucknow, India, seeks a dedicated Social Media Manager to oversee the online presence across Facebook, Instagram, LinkedIn, YouTube, and X, and to craft calendars, posts and campaigns. You will ensure brand consistency in a healthcare context and collaborate with designers, editors and internal teams to produce engaging content.

You will monitor engagement, respond to queries in a timely manner, and help plan paid and organic campaigns while maintaining professional, factual

Responsibilities

• Manage the organization's social media accounts including Facebook, Instagram, LinkedIn, YouTube, X and other relevant platforms.
• Develop and maintain social media calendars and posting schedules.
• Publish regular, relevant and engaging content across platforms.
• Ensure consistency in brand communication, tone and visual identity.
• Create captions, posts, stories, reels and other social media content.
• Coordinate with graphic designers, video editors, photographers and internal departments for content creation.
• Develop content around organizational activities, events, achievements, campaigns, awareness programs and important announcements.
• Proofread content for accuracy, grammar and brand consistency.
• Create and coordinate content related to hospital services, medical departments, doctors, healthcare awareness, patient education, medical camps and institutional achievements.
• Coordinate with doctors and departmental heads to collect accurate information for social media content.
• Ensure that healthcare-related communication is professional, factual and appropriately approved before publication.
• Monitor comments, messages, mentions and reviews across social media platforms.
• Respond to routine queries and comments professionally and within defined timelines.
• Escalate complaints, sensitive issues and patient-related matters to the appropriate authority.
• Support digital campaigns, promotional activities, awareness campaigns, admission campaigns and institutional events.
• Assist in planning and executing paid and organic social media campaigns.
• Coordinate campaign creatives and communication with relevant teams.
• Monitor social media performance using platform analytics and reporting tools.
• Track reach, impressions, engagement, followers, clicks, views and other relevant metrics.
• Prepare periodic social media performance reports.
• Identify content trends and suggest improvements based on performance data.
• Stay updated with current social media trends, formats, hashtags and content practices.
• Identify relevant trends and opportunities for the organization's social media channels.
• Suggest new content ideas, reels, campaigns and engagement initiatives.
• Ensure that all social media communication follows organizational branding guidelines.
• Maintain consistency in logos, colors, messaging, tone and overall presentation.
• Protect the organization's reputation through responsible digital communication.
• Coordinate social media coverage of conferences, seminars, workshops, medical camps, celebrations and institutional events.
• Coordinate photography and videography requirements for events.
• Publish approved event updates in a timely manner.
• Coordinate with HR, Administration, Hospital Operations, Admissions, Academics and other departments for relevant content.
• Obtain necessary approvals before publishing sensitive or official information.
• Maintain confidentiality of patient, employee and organizational information.
• Follow applicable organizational policies and social media guidelines.

Skills

Social media management

Content creation

Campaign planning

Analytics

Brand management

Coordination

Job description

Key Responsibilities

Social Media Management

• Manage the organization's social media accounts including Facebook, Instagram, LinkedIn, YouTube, X and other relevant platforms.
• Develop and maintain social media calendars and posting schedules.
• Publish regular, relevant and engaging content across platforms.
• Ensure consistency in brand communication, tone and visual identity.

Content Creation & Coordination

• Create captions, posts, stories, reels and other social media content.
• Coordinate with graphic designers, video editors, photographers and internal departments for content creation.
• Develop content around organizational activities, events, achievements, campaigns, awareness programs and important announcements.
• Proofread content for accuracy, grammar and brand consistency.

Healthcare / Institutional Communication

• Create and coordinate content related to hospital services, medical departments, doctors, healthcare awareness, patient education, medical camps and institutional achievements.
• Coordinate with doctors and departmental heads to collect accurate information for social media content.
• Ensure that healthcare-related communication is professional, factual and appropriately approved before publication.

Social Media Engagement

• Monitor comments, messages, mentions and reviews across social media platforms.
• Respond to routine queries and comments professionally and within defined timelines.
• Escalate complaints, sensitive issues and patient-related matters to the appropriate authority.

Campaign Management

• Support digital campaigns, promotional activities, awareness campaigns, admission campaigns and institutional events.
• Assist in planning and executing paid and organic social media campaigns.
• Coordinate campaign creatives and communication with relevant teams.

Analytics & Reporting

• Monitor social media performance using platform analytics and reporting tools.
• Track reach, impressions, engagement, followers, clicks, views and other relevant metrics.
• Prepare periodic social media performance reports.
• Identify content trends and suggest improvements based on performance data.

Trend Monitoring

• Stay updated with current social media trends, formats, hashtags and content practices.
• Identify relevant trends and opportunities for the organization's social media channels.
• Suggest new content ideas, reels, campaigns and engagement initiatives.

Brand Management

• Ensure that all social media communication follows organizational branding guidelines.
• Maintain consistency in logos, colors, messaging, tone and overall presentation.
• Protect the organization's reputation through responsible digital communication.

Event Coverage

• Coordinate social media coverage of conferences, seminars, workshops, medical camps, celebrations and institutional events.
• Coordinate photography and videography requirements for events.
• Publish approved event updates in a timely manner.

Coordination & Compliance

• Coordinate with HR, Administration, Hospital Operations, Admissions, Academics and other departments for relevant content.
• Obtain necessary approvals before publishing sensitive or official information.
• Maintain confidentiality of patient, employee and organizational information.
• Follow applicable organizational policies and social media guidelines.

Mob No : 7985831533