Social media and Marketing executive

Dr Agarwals Eye Hospital; Chennai; On-site; INR 279,000 - 502,000; Full time

Job summary

Dr Agarwals Eye Hospital in Chennai seeks a Creative Social Media & Marketing Executive to support content creation, social media management, and digital marketing for hospital events, IPD, and niche platforms.

The role involves planning campaigns, creating engaging content, and driving lead generation while maintaining brand consistency across channels.

Qualifications

• 1–3 years of experience in social media management, content creation, or digital marketing.
• Proven experience managing or growing social media accounts.
• Proficiency in Canva, CapCut, or similar tools.
• Strong communication and copywriting skills.
• Well-organized and able to manage multiple projects simultaneously.
• Exposure to social media analytics and lead generation is an added advantage.

Responsibilities

• Plan and execute social media campaigns for hospital events.
• Coordinate event coverage through reels, stories, photos, and videos.
• Manage pre-event, live, and post-event content.
• Create and manage content for international patient audiences.
• Build persona-driven and niche social media pages and develop content themes.
• Coordinate content calendars, brand consistency, and audience engagement.
• Support content monetization initiatives and lead generation; assist with digital marketing campaigns.

Skills

Social Media Management

Content Creation

Copywriting

Content Planning

Campaign Management

Digital Marketing

Lead Generation

Tools

Canva

CapCut

Job description

Role Overview

We are looking for a creative and proactive Social Media & Marketing Executive to support content creation, social media management, and digital marketing initiatives across hospital events, the International Patient Desk (IPD), and niche social media platforms.

Roles & Responsibilities

Event Social Media Promotion & Support

• Plan and execute social media campaigns for hospital events.
• Coordinate event coverage through reels, stories, photos, and videos.
• Manage pre-event, live, and post-event content.

International Patient Desk (IPD) Content & Social Media

• Create and manage content for international patient audiences.
• Develop engaging and trust-building social media content.

Persona-Led & Niche Instagram Pages

• Build and grow persona-driven and niche social media pages.
• Develop content themes, publishing plans, and growth strategies.

Profile Building & Community Management

• Coordinate with the social media and marketing team to manage content calendars, brand consistency, and audience engagement.

Content Monetization & Lead Generation

• Support content monetization initiatives and partnership opportunities.
• Assist with lead generation and digital marketing campaigns.

Preferred Candidate Profile

• 1-3 years of experience in social media management, content creation, or digital marketing.
• Proven experience managing or growing social media accounts.
• Proficiency in Canva, CapCut, or similar tools.
• Strong communication and copywriting skills.
• Well-organized and capable of managing multiple projects simultaneously.
• Exposure to social media analytics and lead generation is an added advantage.

Key Skills Required

• Social Media Management
• Content Creation & Copywriting
• Canva & CapCut
• Content Planning & Campaign Management
• Digital Marketing & Lead Generation