Social Media Manager

Bigkat Consultants; Ahmedabad District; On-site; INR 500,000 - 800,000; Full time

Job summary

BigKat Consultants Pvt Ltd is seeking a Social Media Manager to plan, create, and manage content across platforms from Ahmedabad. The role emphasizes alignment with client brand strategies, content calendars, and performance optimization to boost engagement and reach.

Daily tasks include coordinating visuals, drafting captions, analyzing metrics, and adapting campaigns with trends and best practices. The candidate will collaborate with internal teams and clients on launches and events.

Qualifications

• Strong Social Media Marketing and Social Media Optimization (SMO) skills.
• Experience managing brand accounts across multiple platforms.
• Solid Content Strategy and Writing skills to plan, create, and adapt content for diverse audiences and formats.
• Excellent Communication skills to collaborate with clients and internal teams and to manage online communities professionally.
• Familiarity with social media analytics tools and the ability to interpret data to guide content and campaign improvements.
• Relevant experience in digital marketing, brand building, or agency environments is beneficial.
• Bachelor’s degree in marketing, communications, media, or a related field and the ability to work on-site in Ahmedabad.

Responsibilities

• Plan, create, and manage social media content across platforms.
• Develop content calendars, drafting posts and captions, coordinating visual assets, and optimizing content for engagement and reach.
• Monitor performance metrics, analyze audience behavior, and adjust campaigns to improve results.
• Collaborate with internal teams and clients, managing community interactions and supporting launches, events, and integrated marketing initiatives.

Skills

Social Media Marketing

Social Media Optimization

Content Strategy

Writing

Communication

Analytics

Digital Marketing

Brand Building

Education

Bachelor's degree in Marketing/Communications/Media

Job description

Company Description BigKat Consultants Pvt Ltd is a hands-on consulting partner for brands and businesses seeking fast, clear, and sustainable growth. The team specializes in marketing strategy, brand building, social media, launches, events, and end-to-end execution. BigKat operates as a growth partner, working closely with clients rather than as distant advisors, bringing practical entrepreneurial insight to every project. Founded by Nehali Kothari, who built the brand Meghmalhaar from the ground up, the firm combines strategic thinking with on-the-ground implementation. This approach enables brands to launch stronger, scale smarter, and grow faster in competitive markets.

Role Description The Social Media Manager is a full-time, on-site role based in Ahmedabad. This role is responsible for planning, creating, and managing social media content across platforms to align with client brand strategies and business goals. Daily tasks include developing content calendars, drafting posts and captions, coordinating visual assets, and optimizing content for engagement and reach. The Social Media Manager monitors performance metrics, analyzes audience behavior, and adjusts campaigns to improve results, while staying updated on trends and platform best practices. The role also involves collaborating with internal teams and clients, managing community interactions, and supporting launches, events, and integrated marketing initiatives.

Qualifications

• Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills, including experience managing brand accounts across multiple platforms.
• Candidates should possess solid Content Strategy and Writing skills to plan, create, and adapt content for diverse audiences and formats.
• Candidates should possess excellent Communication skills to collaborate with clients and internal teams and to manage online communities professionally.
• Candidates should possess familiarity with social media analytics tools and the ability to interpret data to guide content and campaign improvements.
• Relevant experience in digital marketing, brand building, or agency environments is beneficial.
• A bachelor’s degree in marketing, communications, media, or a related field is preferred, along with the ability to work on-site in Ahmedabad.