Social Media Manager

Weekday AI; Kolkata District; On-site; INR 100,000 - 4,000,000; Full time

Job summary

Weekday AI is seeking a creative and results-driven Social Media Manager to lead and grow the social media presence of multiple consumer-facing brands. The role focuses on developing engaging content strategies, managing day-to-day social media execution, and ensuring brand consistency across digital platforms.

The ideal candidate understands consumer brands, has a strong eye for engaging content, stays current with social media trends, and can turn creative ideas into content that drives

Qualifications

• 1–5 years of experience in social media management or related roles.
• Experience managing multiple brands concurrently is preferred.
• Strong understanding of consumer brands, content strategy and trends.

Responsibilities

• Manage and grow social media presence across Instagram and other platforms.
• Develop and maintain content calendars for multiple brands.
• Plan and execute engaging social media content aligned with brand identity.
• Create concepts, captions, and copy for campaigns.
• Stay updated on trends, memes, and platform features.
• Coordinate with designers, photographers, influencers, and other stakeholders.
• Manage day-to-day publishing, scheduling, and content coordination.
• Support campaigns, launches, and brand initiatives.
• Ensure consistent brand voice and digital presence.
• Monitor engagement and performance to identify improvements.
• Track metrics and provide insights for content optimization.
• Balance multiple projects and deadlines across brands.

Skills

Social media management

Content planning

Copywriting

Storytelling

Brand awareness

Digital marketing

Job description

This role is for one of the Weekly's clients

Salary range: Rsd 1000000 - Rsd 4000000 (ie INR 1-4 LPA)

Experience: 1+ yrs

Location: Kolkata, West Bengal, India, West Bengal, India

Job Type: Full-time

We are looking for a creative and results-driven Social Media Manager to manage and grow the social media presence of multiple consumer-facing brands. The role will focus on developing engaging content strategies, managing day-to-day social media execution, and ensuring brand consistency across digital platforms.

The ideal candidate understands consumer brands, has a strong eye for engaging content, stays current with social media trends, and can turn creative ideas into content that drives audience engagement and brand growth.

Requirements

Key Responsibilities

• Manage and grow social media presence across Instagram and other relevant social platforms.
• Develop and maintain content calendars for multiple brands.
• Plan and execute engaging social media content aligned with brand identity and marketing objectives.
• Develop creative concepts, content ideas, captions, and copy for social media campaigns.
• Stay updated on social media trends, formats, memes, cultural moments, and emerging platform features.
• Coordinate with creative teams, designers, photographers, influencers, and other stakeholders for content execution.
• Manage day-to-day publishing, scheduling, and content coordination across multiple accounts.
• Support the planning and execution of social media campaigns, launches, and brand initiatives.
• Ensure consistency in brand voice, visual direction, messaging, and overall digital presence.
• Monitor audience engagement and social media performance to identify opportunities for improvement.
• Track relevant social media metrics and contribute insights for improving content performance.
• Manage multiple brands and competing content priorities while maintaining quality and timelines.
• Proactively identify new content opportunities based on audience behaviour, trends, and platform developments.

What Makes You a Great Fit

• 1–5 years of experience in social media management, digital marketing, content, or a related role.
• Agency experience, particularly managing multiple brands simultaneously, will be an advantage.
• Experience working with Fashion, Lifestyle, Food & Beverage, Hospitality, or similar consumer brands is preferred.
• Strong understanding of Instagram and other major social media platforms.
• Good content planning, copywriting, creative ideation, and storytelling skills.
• Strong understanding of consumer brands and digital audience behaviour.
• Ability to develop and manage content calendars, campaigns, and daily social media execution.
• Strong awareness of current social media trends, formats, creators, and emerging content styles.
• Excellent communication, coordination, organisation, and time-management skills.
• Strong attention to detail and a good visual and creative sense.
• Ability to manage multiple projects, brands, deadlines, and stakeholders effectively.
• Proactive, curious, and creative mindset with the ability to turn ideas into engaging digital content.