Social Media Manager

ZTS Infotech; India; On-site; INR 480,000 - 800,000; Full time

Benefits offered by this job

Health insurance

Job summary

ZTS Infotech in Kolkata seeks a Social Media Manager to lead end-to-end social media planning and execution. You will craft engaging content, run paid campaigns, and collaborate with marketing, design, and sales teams to drive growth.

The role requires 2-5 years of experience, strong writing/editing skills, and proficiency with tools like Hootsuite, Sprout Social, and Buffer. On-site position in Kolkata with health insurance benefits.

Qualifications

• 2-5 years of experience in social media management.
• Demonstrated ability to develop and implement successful social media strategies.
• Strong writing, editing, and communication skills.

Responsibilities

• Develop and implement social media strategies across channels.
• Monitor campaigns and analyze data.
• Define KPIs and KRAs for social media campaigns.
• Engage with customers and followers; manage influencer relationships.
• Coordinate with cross-functional teams.

Skills

Social media management

Content creation

Writing

Editing

Communication

Analytics

KPI setting

AB testing

ROI measurement

Tools

Hootsuite

Sprout Social

Buffer

Job description

Job Title: Social Media Manager

Job Type: Full-time

Job Location: Kolkata

Knowledge, Skills, Competencies and Responsibilities:

• 2-5 years of experience in social media management.
• Demonstrated ability to develop and implement successful social media strategies.
• Strong writing, editing, and communication skills.
• Proficiency in social media management tools like Hootsuite, Sprout Social, or Buffer.
• Analyze customer expectations according to past social media activity
• Define KPIs and KRAs for social media campaigns
• Update social media content across all channelsKnowledge of creating viral content for social media
• Good Experience in Photoshop / Canva and other similar Applications relevant to social media and other editing applications
• Candidate should have knowledge on A/B split testing, Bid caps, cost caps
• Expert knowledge in acquiring sales through social media paid campaignsEngage with customers and followers
• Monitor campaigns and analyzes data obtained
• Monitor SEO and web traffic metrics
• Establish relationships with social media influencers to develop a strong network
• Knows how to A/B split test on ads/images/texts/videos
• Knows how to measure ROI
• Knows how to create ecommerce store inFB/insta/pinterest
• Knows How to run In mail capaign on Linked IN
• Ability to work collaboratively with cross-functional teams.
• Knows Bidding strategies

Job Type: Full-time

• Health insurance

Ability to commute/relocate:

• Kolkata: Reliably commute or willing to relocate with an employer-provided relocation package (Required)