Social Media Manager and e-commerce manager

JobsKart; Jaipur; On-site; INR 500,000 - 800,000; Full time

Job summary

JobsKart in Jaipur, Rajasthan is seeking a social media and e-commerce specialist responsible for content creation, community management, and optimizing store operations across platforms like Shopify. You will actively engage with the community, drive social media strategies, and analyze campaign performance.

The ideal candidate has 2–4 years of experience in social media management and e-commerce, with strong creative and analytical skills. Join us to enhance our online presence and boost sales!

Qualifications

• 2–4 years of experience managing social media platforms and e-commerce stores.
• Strong skills in graphic design and mobile video editing.
• Excellent written communication for ad copy and product descriptions.

Responsibilities

• Plan and create engaging content for social media platforms.
• Manage day-to-day operations of e-commerce platforms.
• Run and optimize paid social ad campaigns.

Skills

Social media management

E-commerce operations

Content creation

Data analysis

Creative design

Tools

Shopify

Google Analytics

Meta Business Suite

Canva

Adobe Premiere

Job description

Key Responsibilities

1. Social Media Strategy & Content Creation
   • Content Production: Plan, create, and schedule high-quality, engaging content (Reels, TikToks, Shorts, carousels, and stories) tailored to each platform, with a heavy emphasis on short-form video.
   • Community Management: Engage actively with followers, respond to comments/DMs promptly, and foster an active community around the brand to boost organic reach.
   • Trend Spotting: Stay ahead of social media trends, viral audio, and algorithm changes to keep our brand relevant and highly visible.
   • Influencer Outreach: Identify, pitch, and manage relationships with micro-influencers and creators for product seeding and collaborative campaigns.
2. E-Commerce & Marketplace Operations
   • Store Management: Oversee day-to-day operations of our website (e.g. Shopify, WooCommerce) and external marketplaces (e.g. Amazon, Etsy, or specialized retail platforms).
   • Product Listings: Create and optimize high-converting product pages, ensuring accurate titles, SEO-friendly descriptions, high-quality images, and clear pricing.
   • Inventory & Promotion Coordination: Collaborate with production/inventory teams to manage stock levels and execute online promotional calendars (discounts, bundles, seasonal sales).
   • Customer Journey Optimization: Continuously monitor and improve the website user experience to reduce friction and minimize cart abandonment.
3. Paid Advertising & Analytics
   • Ad Campaign Management: Run and optimize paid social ad campaigns (Meta Ads, Google Ads) to drive targeted traffic to our e-commerce platforms.
   • Data Analysis: Use tools like Google Analytics, Meta Business Suite, and platform-specific dashboards to track key performance indicators (KPIs).
   • Reporting: Deliver weekly and monthly reports on social media engagement, website traffic, conversion rates, and Return on Ad Spend (ROAS), pivoting strategies based on data insights.

Skills & Qualifications

• Experience: 2–4 years of proven experience managing social media platforms and e-commerce stores (portfolio or case studies of previous page growth/sales growth preferred).
• Technical Tools: Proficient in Shopify (or similar CMS), Meta Business Suite, Google Analytics, and SEO tools.
• Creative Tools: Strong skills in graphic design and mobile video editing tools (e.g., Canva, CapCut, Adobe Premiere/Photoshop).
• Copywriting: Excellent written communication skills for writing catchy captions, high-converting ad copy, and engaging product descriptions.
• Analytical Mindset: Comfortable working with budgets, calculation of ROAS, conversion metrics, and A/B testing.

Key Performance Indicators (KPIs)

Your success in this role will be measured by:

• Growth & Engagement: Monthly increase in organic social media followers and engagement rate (likes, shares, saves, comments).
• Conversion Rate: Improvement in the e-commerce store's conversion rate and reduction in cart abandonment.
• Revenue Metrics: Growth in overall online sales revenue and ad campaign efficiency (ROAS).