Social Media Manager

EssentiallySports; India; Remote; INR 1,800,000 - 3,000,000; Full time

Job summary

EssentiallySports is seeking a Social Media Group Head to own US Sports pages end-to-end, driving content strategy, traffic growth, and monetization. The role emphasizes measurable outcomes and cross-functional collaboration with editorial, product, and monetization teams.

You will monitor page-level performance, identify high-impact formats, publish and optimize content, and stay ahead of NFL trends while enabling a fully remote working arrangement with occasional on-site meetings as required.

Qualifications

• Experience managing sports-focused social pages.
• Strong NFL interest.
• Knowledge of social media algorithms.
• Proven track record in growth and monetization.

Responsibilities

• Own and manage US Sports social pages.
• Identify formats to grow traffic and revenue.
• Monitor traffic, CTRs, engagement.
• Drive monetization for pages.
• Analyze performance to refine strategy.
• Stay ahead of US Sports trends (NFL).
• Publish, schedule, and optimize content.
• Collaborate with editorial, product, monetization.
• Track leagues, creators, athletes, and pages.

Skills

Social strategy

NFL knowledge

Analytics

Team leadership

Canva

AI tools

Scheduling

Collaboration

Job description

EssentiallySports is a digital sports media platform serving modern fandom. Primarily aimed at serving the American audience, ES is industry leading new‑age media that has multiple products and IPs under its portfolio.

Over the years, the company has evolved from a traditional content publisher into a broader media ecosystem that includes editorial coverage, creator‑led IPs, newsletters, branded storytelling, and fan‑engagement initiatives.

Our work today is driven by one core principle, that of building sustained relationships with audiences, not just generating one‑time traffic.

Role Overview

As a Social Media Group Head, you will take end‑to‑end ownership of assigned US Sports pages, driving content strategy, traffic growth, and monetization performance. This role goes beyond execution — you’ll be evaluated primarily on page‑level outcomes.

Traffic and Monetization are the two key performance metrics for this role.

Responsibilities

• Owning and managing social media pages for allocated US Sports verticals
• Identifying high‑performing content formats to maximize traffic and revenue
• Monitoring page‑level traffic, link clicks, CTRs, and engagement
• Driving and tracking monetization performance of assigned pages
• Analyzing asset‑level and page‑level performance to refine strategy
• Staying ahead of trends across US Sports (NFL)
• Publishing, scheduling, and optimizing content across platforms
• Collaborating closely with editorial, product, and monetization teams
• Subscribing to and tracking relevant leagues, creators, athletes, and pages

Requirements

• Prior experience managing sports‑focused social media pages
• Passion for and deep interest in NFL
• Solid understanding of social media algorithms and platform behaviour
• Strong understanding of digital traffic growth and monetization strategies
• Strong ownership mindset with the ability to drive outcomes independently
• Knowledge of Canva and short‑form video formats
• Basic experience with AI tools for editing or content enhancement
• Ability to think both creatively and analytically
• Proven experience in team management and cross‑functional collaboration
• Good knowledge of AI first social media knowledge and usage of AI tools.
• Traffic growth from social media platforms
• Monetization performance of assigned pages
• Consistency of posting and content quality
• Trend adoption speed and experimentation success
• Fully remote work environment & flexibility to join for our on‑site meetings as & when required
• Opportunity to own and scale high‑impact sports pages