Social Media Manager

House of Leads; Kolkata District; On-site; INR 223,000 - 279,000; Full time

Job summary

House of Leads is seeking a Social Media Manager in Kolkata to handle 5-6 brands across fashion, finance, healthcare and education. You’ll craft organic growth strategies, build monthly content calendars, plan shoots with clients, and guide editors and designers to deliver standout visuals.

You’ll monitor performance, adjust tactics, and report insights to the team. This role demands curiosity, creativity, time management and strong client liaison skills.

Qualifications

• Curiosity to ask questions that improve content strategy.

Responsibilities

• The Strategist: craft organic growth strategies that boost engagement and reach.

Skills

Curiosity asking questions

Trend research

Design & video sense

Time management

Analytical thinking

People management

Tools

AI Tools

Excel

Platform mastery

Algorithm understanding

Job description

JOB LOCATION - KOLKATA (NO WORK FROM HOME)

SALARY RANGE - 20K to 25K in-hand as per experience

Are you the person who can spot a fake Gucci bag from a mile away, explain compound interest to a 5th grader, and also knows why a Reel went viral? If you love juggling different personalities and industries, we want you.

We are looking for a Social Media Manager to handle 5-6 brands that range from Fashion and Finance to Healthcare and Education. You won’t just be posting pictures; you’ll be the bridge between the client’s dream and the ground reality.

Responsibilities

• The Strategist: You’ll cook up Organic strategies that don’t just "increase engagement" but actually grow the brand. You’ll figure out exactly who needs to see the content.
• The Planner: Whip up monthly calendars that make sense for a fashionista one day and a bank manager the next.
• The Pre-Production Guru: Sit with the client and our internal team to plan the shoot. What’s the vibe? What’s the message? You tell us.
• The Star (Behind the Scenes): Hit the floor for the actual production/shoots with our cinematographer. Direct, suggest, and make magic happen.
• The Editor-in-Chief: You don’t need to edit, but you need to feel it. Advise our editors and designers on what looks good and what belongs in the trash.
• The Negotiator: Get final approvals from clients (yes, even the ones who want the logo bigger).
• The Analyst: Post the content, watch it like a hawk, and analyse what’s working and what’s bombing.

We don't just need a "poster." We need a thinker. You should be a pro at:

Skills You Must Possess

• Asking the Right Questions: Curiosity didn’t kill the cat; it made the content better.
• Research & Creativity: Can you find a trend before it dies? Can you spot a gap in the market?
• Design & Video Gyaan: You might not hold the mouse, but you should know a good edit from a bad one. You can rate what is a good graphic design and a great video edit.
• Time Management: Juggling 6 clients? You’ll need the focus of a sniper and the calm of a Zen master.
• Analytical & Observational Skills: Numbers tell a story. Can you read it?
• People Management: Handling clients and internal teams requires the patience of a saint and the charm of a salesman.

Tech-Savviness Required

• AI Tools: If you aren't using AI to speed up your work, what are you doing? (ChatGPT, Midjourney, etc.)
• Excel: Because data doesn't visualize itself.
• Platform Mastery: Instagram, Facebook, YouTube (Obviously).
• Algorithm Whiz: You need to know how different platform algorithms work. Not just "post at 6 pm," but the why behind it.