Social Media Manager

Ebenezer International School; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Universal Education seeks a Social Media Manager to own strategy across its diverse education brands and lead agency partnerships to drive scale and trust. You will shape narratives for Instagram, Facebook, and LinkedIn while maintaining brand integrity and performance.

You will manage multi-brand programs with a data-driven mindset, mentoring teams to deliver bold campaigns that balance creativity with structure and impact.

Qualifications

• 8+ years in social media / digital marketing.
• Must have worked closely with agencies, as client or inside an agency.
• Ability to lead multiple brands without compromising quality.
• Strong understanding of Instagram, Facebook, LinkedIn and performance metrics.
• Excellent storytelling with clear, structured communication and leadership.

Responsibilities

• Own the big picture: Define and drive the overall social media vision and strategy across brands.
• Lead through agencies: Manage, brief, challenge, and partner with external social creative agencies.
• Keep brands sharp: Oversee content calendars, storytelling, and tone for consistency and creativity.
• Be present where it matters: Guide and review social coverage of school, college, and university events.
• Make data your co-pilot: Track performance, insights, and optimize content and campaigns for impact.
• Protect the brand: Ensure timely community engagement, issue management, and reputation hygiene.
• Collaborate like a pro: Work with internal marketing, design, and leadership teams.
• Scale influence: Oversee influencer collaborations and evaluate impact.

Skills

Social media

Digital marketing

Agency collaboration

Storytelling

Leadership

Instagram

Facebook

LinkedIn

Job description

Job Summary

Social Media Manager (Group Role | Education Brands | Agency-friendly | Consumer-brand mindset)

At Universal Education, social media isn't just about posts and reels - it's about building communities, shaping perception, and driving trust at scale.

We're looking for a Social Media Manager who can think like a brand custodian, act like a growth marketer, and collaborate like an agency partner - someone who's ready to own the social media universe across one of India's most diverse education portfolios.

If you've spent years inside an agency, juggling multiple brands and clients - or you've been running social for a consumer brand with high expectations - this role gives you scale, ownership, and impact.

What You'll Own

This is a group-level leadership role, responsible for shaping and driving social media strategy across:

• All Stellarworld School campuses
• All Universal Schools
• Other K-12 brands under Universal
• Colleges under Universal Education
• Universal SkillTech University

Each brand has its own personality. Your job

Create one strategic backbone - while letting every brand sound like itself.

What You'll Do

• Own the big picture: Define and drive the overall social media vision and strategy across brands
• Lead through agencies: Manage, brief, challenge, and partner with external social creative agencies (this is non-negotiable)
• Keep brands sharp: Oversee content calendars, storytelling, and tone - ensuring consistency without killing creativity
• Be present where it matters: Guide and review social coverage of school, college, and university events
• Make data your co-pilot: Track performance, dig into insights, and optimise content and campaigns for impact
• Protect the brand: Ensure timely community engagement, issue management, and reputation hygiene
• Collaborate like a pro: Work closely with internal marketing, design, and leadership teams
• Scale influence: Oversee influencer collaborations and evaluate what actually moved the needle
• Who You Are: 8+ years in social media / digital marketing
• Have worked closely with agencies - either as a client or from inside an agency (mandatory)
• Comfortable managing multiple brands at once without dropping quality or sanity
• Deep understanding of Instagram, Facebook, LinkedIn, performance metrics, and platform behaviour
• Strong at storytelling + structure - creative, but never chaotic
• A natural planner, clear communicator, and confident leader

Why This Role Is Different

• Real ownership - not just execution
• Portfolio scale - schools, colleges, universities, multiple audiences
• Creative + strategic balance - you're not just managing feeds, you're shaping narratives
• Perfect crossover role for agency professionals ready to go in-house

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.