Social Media Manager

Vedam School of Technology; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Vedam School of Technology seeks a dynamic storytelling and content leader to own its social media strategy across Instagram, LinkedIn, YouTube and campus channels. You will build monthly content plans, define pillars, formats and narratives aligned with brand and student outcomes.

You will mentor a multidisciplinary team, ensure consistent brand voice and strong production planning, and drive data‑driven growth across platforms.

Responsibilities

• Own Vedam's social media strategy across Instagram, LinkedIn, YouTube and other relevant platforms.
• Build and execute monthly and quarterly content strategies aligned with brand and business goals.
• Define content pillars, formats, narratives and platform-specific strategies.
• Build a strong understanding of Vedam's audience and what makes the brand relevant to students, parents and the larger tech ecosystem.
• Track content performance and continuously improve the strategy based on audience behaviour and insights.
• Be the storytelling brain behind Vedam's content.
• Identify interesting stories from campus, students, faculty, leadership, technology, achievements and everyday moments.
• Turn raw information, events and achievements into compelling narratives.
• Develop concepts for reels, long-form videos, student stories, founder content, campus content and brand campaigns.
• Develop and guide scripts, hooks, captions and creative narratives.
• Push the team beyond generic education-category content and build a distinctive Vedam voice.
• Stay on top of cultural moments, trends and formats that can be relevant to the brand.
• Help shape and strengthen Vedam's brand identity across digital and offline touchpoints.
• Ensure consistency in brand voice, messaging, visual language and storytelling.
• Work closely with leadership to translate business priorities into strong brand communication.
• Identify opportunities for brand moments, campaigns, partnerships and topical conversations.
• Build a brand that has relevance beyond admissions and promotional communication.
• Lead and manage a team of social media, content, design, video and production professionals.
• Set briefs, priorities, timelines and quality benchmarks for the team.
• Review content and provide clear creative direction and feedback.
• Build efficient workflows from ideation briefing production publishing analysis.
• Mentor team members and help improve their creative and strategic capabilities.
• Coordinate with freelancers, agencies, creators and production partners wherever required.
• Conceptualise and execute campaigns across social, digital, campus and offline channels.
• Work closely with performance marketing to ensure brand and acquisition communication work together.
• Collaborate with PR, partnerships, admissions and campus teams on key initiatives.
• Own social media communication for launches, events, student achievements, admissions cycles and major brand moments.
• Work closely with DOPs, editors, designers, photographers and creators to develop high-quality content.
• Build content calendars and production plans across campuses.
• Ensure the team has a strong pipeline of content rather than operating on last-minute requirements.
• Be comfortable getting into the details — from the campaign idea and script to the final edit, thumbnail and caption.
• Maintain a high creative bar across everything that goes out from the brand.
• Own social media performance and reporting.
• Track reach, engagement, watch time, retention, CTR, follower growth and other relevant metrics.
• Translate performance data into actionable content and brand insights.
• Experiment with new formats, platforms and storytelling approaches.
• Balance brand-building with measurable business outcomes.

Job description

• Own Vedam's social media strategy across Instagram, LinkedIn, YouTube and other relevant platforms.
• Build and execute monthly and quarterly content strategies aligned with brand and business goals.
• Define content pillars, formats, narratives and platform-specific strategies.
• Build a strong understanding of Vedam's audience and what makes the brand relevant to students, parents and the larger tech ecosystem.
• Track content performance and continuously improve the strategy based on audience behaviour and insights.

2. Storytelling & Content

• Be the storytelling brain behind Vedam's content.
• Identify interesting stories from campus, students, faculty, leadership, technology, achievements and everyday moments.
• Turn raw information, events and achievements into compelling narratives.
• Develop concepts for reels, long-form videos, student stories, founder content, campus content and brand campaigns.
• Develop and guide scripts, hooks, captions and creative narratives.
• Push the team beyond generic education-category content and build a distinctive Vedam voice.
• Stay on top of cultural moments, trends and formats that can be relevant to the brand.

3. Brand Building

• Help shape and strengthen Vedam's brand identity across digital and offline touchpoints.
• Ensure consistency in brand voice, messaging, visual language and storytelling.
• Work closely with leadership to translate business priorities into strong brand communication.
• Identify opportunities for brand moments, campaigns, partnerships and topical conversations.
• Build a brand that has relevance beyond admissions and promotional communication.
• Lead and manage a team of social media, content, design, video and production professionals.
• Set briefs, priorities, timelines and quality benchmarks for the team.
• Review content and provide clear creative direction and feedback.
• Build efficient workflows from ideation briefing production publishing analysis.
• Mentor team members and help improve their creative and strategic capabilities.
• Coordinate with freelancers, agencies, creators and production partners wherever required.

5. Campaigns & Integrated Marketing

• Conceptualise and execute campaigns across social, digital, campus and offline channels.
• Work closely with performance marketing to ensure brand and acquisition communication work together.
• Collaborate with PR, partnerships, admissions and campus teams on key initiatives.
• Own social media communication for launches, events, student achievements, admissions cycles and major brand moments.

6. Content Production

• Work closely with DOPs, editors, designers, photographers and creators to develop high-quality content.
• Build content calendars and production plans across campuses.
• Ensure the team has a strong pipeline of content rather than operating on last-minute requirements.
• Be comfortable getting into the details — from the campaign idea and script to the final edit, thumbnail and caption.
• Maintain a high creative bar across everything that goes out from the brand.

7. Analytics & Growth

• Own social media performance and reporting.
• Track reach, engagement, watch time, retention, CTR, follower growth and other relevant metrics.
• Translate performance data into actionable content and brand insights.
• Experiment with new formats, platforms and storytelling approaches.
• Balance brand-building with measurable business outcomes.