Content Strategist

Algouniversity (backed by Y-Combinator); Hyderabad; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Algouniversity is seeking a Content Strategist to own and execute the content calendar across Instagram, YouTube, LinkedIn, blogs, email, and WhatsApp. You will develop content addressing student and professional needs, maintain a consistent brand voice, and drive engagement and enrollment.

You will write, edit, and review social posts, video scripts, landing pages, and campaign copy, coordinating with writers and designers while leveraging SEO and analytics to improve performance.

Qualifications

• 2+ years in content strategy, marketing, or copywriting roles.
• Excellent written and verbal communication in English.
• Strong understanding of content funnels, audience engagement, and conversion-focused content.
• Experience planning content calendars across multiple digital platforms.

Responsibilities

• Own content strategy and monthly calendar across Instagram, YouTube, LinkedIn, blogs, email, and WhatsApp.
• Create content for students and working professionals addressing questions and career aims.
• Maintain a consistent brand voice and messaging across channels.
• Write, edit, and review posts, scripts, landing pages, blogs, and campaign copy.

Skills

Content strategy

Copywriting

Editing

Communication

SEO basics

Tools

GA4

Google Search Console

Social analytics tools

Job description

Role & responsibilities

• Develop and own the content strategy and monthly content calendar across Instagram, YouTube, LinkedIn, blogs, email, and WhatsApp, aligned with brand awareness, growth, and enrollment goals.
• Understand the target audience, including students and working professionals, and create content that addresses their questions, challenges, and career aspirations.
• Define and maintain a consistent brand voice, messaging, and communication style across all platforms.
• Write, edit, and review high-quality content, including social media posts, video scripts, landing pages, blogs, campaign copy, and marketing communications.
• Brief and coordinate with writers, designers, and video editors to ensure content quality and timely execution.
• Repurpose content across multiple formats and platforms to maximise reach and engagement.
• Plan and execute SEO-driven content initiatives, including keyword research, content briefs, and on-page optimisation.
• Track and analyse content performance using metrics such as reach, engagement, leads, and conversions.
• Conduct content experiments with hooks, formats, headlines, and CTAs to improve performance.
• Research competitors, industry trends, and audience behaviour to identify content opportunities.
• Collaborate with growth and sales teams to understand learner queries and create content that drives interest and conversions.
• Convert workshops, events, student stories, and team experiences into engaging brand content.

Preferred candidate profile

• 2+ years of experience in Content Strategy, Content Marketing, Copywriting, or a similar role.
• Excellent written and verbal communication skills, with a strong command of English.
• Strong understanding of content strategy, marketing funnels, audience engagement, and conversion-driven content.
• Experience planning and managing content calendars across multiple digital platforms.
• Ability to write compelling social media content, video scripts, blogs, landing-page copy, and campaign messaging.
• Basic understanding of SEO, keyword research, and content distribution.
• Comfortable analysing content performance metrics, including reach, engagement, leads, and conversions.
• Ability to guide and provide constructive feedback to writers, designers, and video editors.
• Strong organisational skills and ability to manage multiple projects and deadlines in a fast-paced startup environment.

Good to Have

• Experience in EdTech, D2C, consumer internet, or startup environments.
• Experience scripting short-form and long-form video content.
• Familiarity with Google Analytics (GA4), Google Search Console, and social media analytics tools.
• Experience writing content for paid advertisements and sales campaigns.
• Experience managing or mentoring a small content team.