Social Media Marketing

El Sol Strategic Consultants; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

El Sol Strategic Consultants in Mumbai is seeking a proactive Social Media Manager to lead brand projects, shape compelling digital experiences, and drive engagement across multiple platforms. You will manage campaigns, craft content ideas, and collaborate with design and copy teams to deliver strong creatives.

You will develop and execute social media strategies for clients, optimize performance with data-driven insights, monitor community interactions, and prepare comprehensive monthly reports

Qualifications

• 2-4 years of hands-on experience in Social Media Marketing and Meta Ads.
• Extensive knowledge of handling Facebook, Instagram and LinkedIn.
• Excellent understanding of digital marketing concepts.

Responsibilities

• Develop and manage social media marketing strategies aligned with client objectives.
• Curate calendars and craft engaging content ideas for posts.
• Integrate social media with other marketing channels.
• Strategically use hashtags to boost traffic and visibility.
• Schedule posts and collaborate with designers/copywriters on creatives.
• Coordinate campaigns across platforms for awareness, leads, and engagement.
• Monitor reviews and messages, maintain positive interactions.
• Grow engagement and followers using data-driven growth strategies.
• Prepare monthly performance reports highlighting metrics and insights.
• Assist Business Development with tailored proposals.

Skills

Social media marketing

Meta Ads

Content creation

Facebook/Instagram/LinkedIn

Analytics & insights

Job description

Join our vibrant team as a Social Media Manager, where you'll lead brand projects and shape compelling digital experiences. Efficiently manage tasks, brainstorm ideas with the team, and exhibit a fervent passion for content creation. In this role, you'll operate across diverse platforms, driving engagement and cultivating positive customer interactions

• Develop and manage social media marketing strategies, goals, and tactics for clients, ensuring alignment with their objectives.
• Curate and oversee social media calendars and activities, crafting engaging content ideas, capitalizing on trending topics, and designing impactful posts for execution.
• Integrate social media strategies with other marketing channels for a holistic approach.
• Strategically utilize hashtags to enhance social media traffic and brand visibility, consistently optimizing for audience engagement.
• Execute scheduled posting across all client accounts, collaborating closely with designers and copywriters to deliver compelling creatives.
• Coordinate and implement social media campaigns across various platforms, including awareness, lead generation, and engagement ads, to drive client objectives.
• Monitor and respond to reviews, feedback, and messages in a timely manner, fostering positive interactions and brand reputation.
• Proactively work to expand engagement and follower base for all client accounts, company account, employing data-driven strategies for growth.
• Prepare comprehensive monthly social media reports for clients, highlighting key metrics and insights to track performance and inform future strategies.
• Analyze client requirements for social media marketing, collaborating with the Business Development team to develop tailored proposals and solutions.

Qualifications

• 2-4 years of hands-on work experience in Social Media Marketing and Meta Ads will be required.
• Extensive knowledge of handing Facebook, Instagram and LinkedIn will be required.
• Excellent understanding of digital marketing concepts.