Social Media Manager

Heeds Ad Tech Solutions X Apu; Chennai District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Heeds Ad Tech Solutions X Apu is seeking a creative Social Media Manager in Chennai to manage client social channels and craft high-performing campaigns. You will plan content, coordinate with design teams, and stay on top of platform trends to boost reach and engagement.

The role requires strong copywriting and scriptwriting for social videos, with fluency in English and Tamil. Travel for shoots and client requirements may be needed.

Qualifications

• Experience in creating and managing high-performing social media campaigns.
• Strong understanding of Instagram, Facebook, YouTube, and LinkedIn.

Responsibilities

• Manage and grow social media accounts across Instagram, Facebook, YouTube, and LinkedIn.
• Plan and execute creative social media campaigns.
• Develop strategies to improve reach, engagement, and brand awareness.
• Create and manage high-performing social media campaigns.
• Identify trending topics, formats, and content opportunities.
• Prepare monthly content calendars and campaign plans.
• Coordinate with designers, video editors, and other creative team members.
• Monitor campaign performance and provide insights and recommendations.
• Analyse competitors and identify new opportunities for content and campaigns.
• Stay updated with the latest social media trends, platform updates, and algorithms.
• AI Tools & Prompt Writing: use AI tools for ideation, planning, content strategy, copywriting, scriptwriting, calendars, audience research, and trend research.
• Should be capable of creating effective prompts to generate campaign concepts and content.
• Refine and customise AI outputs according to brand and audience.
• Willingness to travel for shoots and client requirements whenever required.

Skills

Social media management

Content creation

Campaign planning

AI tools usage

Copywriting

Scriptwriting

English & Tamil comms

Multitasking

Education

Bachelor's degree in Marketing

Digital Marketing Certification

Tools

AI platforms

Job description

About the Role:

We are looking for a creative and results-driven Social Media Manager to manage social media accounts, develop engaging content, and create high-performing campaigns for our clients and brands.

The ideal candidate should have a strong understanding of social media trends, excellent communication skills, and proven experience in creating content and campaigns that generate strong reach and engagement.

Key Responsibilities:

• Manage and grow social media accounts across Instagram, Facebook, YouTube, and LinkedIn.
• Plan and execute creative social media campaigns.
• Develop strategies to improve reach, engagement, and brand awareness.
• Create and manage high-performing social media campaigns.
• Identify trending topics, formats, and content opportunities.
• Prepare monthly content calendars and campaign plans.
• Coordinate with designers, video editors, and other creative team members.
• Monitor campaign performance and provide insights and recommendations.
• Analyse competitors and identify new opportunities for content and campaigns.
• Stay updated with the latest social media trends, platform updates, and algorithms.
• AI Tools & Prompt Writing: Should be able to effectively use AI tools for various social media and marketing activities, including campaign ideation, campaign planning, content strategy, copywriting, scriptwriting, content calendars, audience research, competitor analysis, trend research, and content optimisation.
• Should be capable of creating effective and detailed prompts to generate relevant campaign concepts, creative ideas, social media content, and marketing strategies.
• Should know how to refine and customise AI-generated outputs according to the brand, target audience, campaign objective, and communication style.
• Willingness to travel: Should be willing to travel for shoots, client requirements, and campaign-related activities whenever required.

Requirements

• Should have experience in creating and managing high-performing social media campaigns.
• Strong understanding of Instagram, Facebook, YouTube, and other major social media platforms.
• Copywriting: Should be able to write short, catchy, and engaging content for social media posts, advertisements, and marketing campaigns, including captions, headlines, hooks, taglines, and campaign copy.
• Scriptwriting: Should be able to write creative and engaging scripts for social media videos, reels, promotional videos, advertisements, and TVCs.
• Strong storytelling and creative conceptualisation skills.
• Good understanding of brand communication and target audiences.
• Excellent written and verbal communication skills in both English and Tamil.
• Should be aware of current social media trends and capable of adapting content accordingly.
• Strong creative thinking and ability to generate new campaign ideas.
• Ability to manage multiple projects and meet deadlines.
• A portfolio of previous social media campaigns, copywriting, or scriptwriting work will be an added advantage.

Educational Qualification:

• Bachelors degree in Marketing, Mass Communication, Journalism, Advertising, Business Administration, or a related field.
• Candidates from other educational backgrounds with relevant experience and a strong portfolio may also be considered.
• Certification in Digital Marketing or Social Media Marketing is an added advantage.